Australian Open Ropes in Infosys as Digital Innovation Partner

The Australian Open, one of the world’s most popular sports and entertainment events, will now have Infosys as its Official Digital Innovation Partner. The two have now firmed up a three-year strategic partnership to this effect.

Interestingly, The Australian Open has been continuously evolving its digital experiences in the recent years. Top Infosys officials said that as the official digital innovation partner of the Australian Open, the company will seek to leverage its expertise in emerging technologies such as artificial intelligence, big data analytics, virtual and augmented reality to provide unique, innovative and engaging experiences for fans.

Craig Tiley, Tournament Director, Australian Open, said that partnering with Infosys is an exciting next step in their ongoing quest to innovate the Australian Open and engage new audiences across the world. Australian Open has long understood the importance of using data and insights to improve connections with its fans, players, coaches and the rest of the tennis community and it looks forward to working with Infosys to change the way we all experience our great sport in the future, he said.

Salil Parekh, CEO and Managing Director, Infosys, on his parts, said that this partnership is about creating new ways of experiencing the Australian Open. Infy is really excited about the opportunity to showcase how digital technologies can enhance the boundaries of this tournament, to change the way the Australian Open is watched, analyzed and played. This association with Tennis Australia also reaffirms its strategic commitment to the region where we partner with some of the leading enterprises in driving their digital transformation agenda, said Parekh.

Tennis Australia, incidentally, is the governing body of tennis in Australia, promoting and facilitating participation in tennis at all levels, as well as conducting national and international tournaments and events. The Australian Open is the biggest sports and entertainment event in the world in January. All Australian Open 2019 tickets, including ground passes which allow access to Melbourne Arena, will go on sale on Tuesday (October 9, 2018).