Cold Calling Tips That Will Help You to Cope with the New Age Customers

Some people say that cold calling is old school and has nothing to do with the upbeat technology. But successful business personalities are busting this myth and saying that if you are being tactful, the reps of number dialing should not stop. The technique definitely needs an upgrade from the old days and once that is done experts believe that is one of the best ways to channelize B2B sales.

Have a quick look over the top 15 tips, that if followed will give you some positive results. Read quick and you can thanks when you are done.

1.    Research and Rehearse, Again!

Know the customer you are talking to. Start with the basic research of the customer base who is your target and that’s when you are finding those gaps where you will enter and bingo. The market is as important as your customer. Pick out the topic of discussion and the questions your audience will respond to. Having questions is not enough but be ready with your answers. Throwing a bunch of questions is not justified if you are not able to offer a solution.

2.    A kickstart wins half the game

When you begin well, you create an impression and that builds up your confidence and as experts say, the old age rule of cold calling is holding that confidence through your voice over the phone. Some experts say that at the current time, rather than going with the usual formalities, grabbing the attention of the listeners is very important.

3.    Ask if it is the right time

Do not rush to say whatever you want to say. If you do not have an appointment to call, make sure to ask the listener if they are busy or is it the right time to continue. Experts say that this consideration from the part of the caller has a very positive impact on the person on the other end. Keep the time given in your note. Experts say that when you call the person at their comfortable time, there are better chances of conversion.

4.    The calling time

As per experts, every caller has a specific win time. Find out that comfort time. Track all the calls made, the duration and the time of calling. Analyze by doing a performance metrics and you will get some outcomes out of it which will help you find the right time for calling.

5.    The simple, the better

The person on the other side of the call is not expecting some big bang theory from you. Just address the person and pick the point that you want to talk about. Experts say that these days when the customers have very less patience, there’s no point in having those fillers and extend the call time.

6.    Check your gestures

Not every call you make will be a success. In cold calling, the number of failures is more than that of success. Even if there is a rejection of the proposal, make sure you are cordial in your response.

7.    “What” before “I”

Nobody is interested in knowing who you are. Place your company first and what you are selling. If that is of their interest, they will continue the conversation. Show them the problem and go straight to the solution that you are offering.

8.    Keep a paper and pen ready

Let the conversation flow. Experts suggest that you should note every point. When you are replying, make sure you take those points mentioned by the customers. This will make the customer grow their trust in you and that will make them feel you are not just being pushy about selling but actually listening to what they are saying.

9.    Do what you are supposed to do

When you are on the call, your objective might not be the sales. You should not give all the insight and details of the deal. Try to fix the meeting and give a brief insight into the proposal. Keep the customers interested and do not open all cards in one go.

10.    Don’t go OTT

Don’t drag the conversation too long unnecessarily. Going by the sources, some callers manage to converse for a long time with the customers. Most of the times, the customers have queries. Make sure you take time to solve those. Do not jump into your topic to push for results.

11.    Being organized

Experts say that it is important for the caller to be very clear and organized before making the call. Callers have an idea that just because the prospective customer is at the back of the call, it is not important to be prim and proper as no one to judge you in person. But experts say that being organized is not for the person who is on the other side of the call. It is for keeping the caller focused. Forgetting what to say and being blank at the call is a complete no. Organize your thought before you open your mouth- this is what experts suggest. Use your time efficiently before the call rather than wasting it over the call.

12.    Follow or flow

As per sources, this is a confusion that many freshers face while cold calling. Should they stick to the script or just go with the flow to keep the call more like a natural conversation. While some experts suggest adhering to the script while other say act according to the situation. The real game is to start gathering experience. Begin with the script. With experience, you will automatically get that confidence to judge what the customer is going to say and you will be able to manipulate the conversation for your purpose and that too without the script. The key is to practice and some more practice.

13.    The more calls the better

Experts suggest increasing the number of calls. The chances of cracking the deal are more that way. From the POV of the caller, you will have better opportunities to analyze your win and loss streak.

 

14.    Persistence and patience

This is another old golden rule. Conversion is the goal and you have to be focused on that. Losing hope because of failed attempts should not stop you from making more calls. Remember you are increasing the number of calls to get more conversions. Experts say that the initial stage is difficult, but once you find your very own way, you are going to see the numbers rolling.

15.    Use the power of networking

Social media is a great way to connect with your prospects. If a person is in your LinkedIn common group and you know that you can approach them for cold calling, the chances of getting a conversion are very high.

Here are some tips that experts believe is very important if you want to build a great career in cold calling and reap business out of it. But they also say that that the tips are just a catalyst and it needs to be in you to be at the forefront and make the calls. The tips will guide you but when in the call, it’s just your instincts and experience that will work the best.