Everything You Need to Know about Social Media Signals

Ranking of a website depends on many aspects. Social media signal is one of the ranking factors. However, though people put focus on social media as one of the key SEO tools there are experts who say social media signals are not significant for website ranking.

So, what you should believe? Does social media signal influence ranking or is it just a myth which you need to forget all about?

In the past, the experts have done in-depth research on social media signals. They have come to the conclusion that while Facebook likes or Twitter follows influence authority of a website owner, it does nothing for search engine ranking. At least, it does not directly affect a website’s performance.

So, should you totally ignore the social media? Should you forget about the giants like Facebook and Twitter when you are working on your website’s ranking?

This post is going to take a closer look.

A Look in the Past

While a group of experts claim that social media does not affect ranking, there is a group of experts who claim otherwise. They claim that Google does consider the social media influence when ranking a website.

It is true that how many followers you have on Instagram will surely influence your search engine ranking. This shows that social media influence is essential for your search engine ranking.

So, what social media tricks can boost SEO ranking?

Social media and search engine optimization are interconnected. These are organic tactics which work towards improving website performance. They both can create attractive identity of websites. Additionally, when done right these two can attract more people to your websites as well.

It is a proven truth that social media relies on quality of the contents and brand visibility. This is why the effort you put on social media strategy will surely affect your search engine ranking.

However, if you ask how social media is connected to the search engine ranking, the SEO experts don’t really get deeper and answer the question. Because of the tendency to write off social media as unimportant, the marketers experience confusion about whether their social media strategy is yielding result or not.  

So, what social medial practice can help you get better ranking?

Content Marketing Strategy

Yes, this might sound like cliché. But, content marketing is always mentioned when social media strategy is being discussed. Quality content is the core of content marketing anatomy which can surely uplift your search engine ranking.

So, you need to focus on developing a strong content marketing plan which will drag your website ranking high.

It is important that you understand – content creates a strong link between the website owners and the web users. Therefore, when you are implementing a search engine optimization strategy, you need to implement a content optimization strategy as well. If the content you are putting on your website, meets the required aspects, your search engine performance will improve beyond doubt.

So, what are the aspects of content you need to focus on?

• Quality of the content

• It should address problems

• It should motivates people

• It should offer information

• It should offer value

It is not required that you focus on all these aspects when you are writing contents. However, you need to focus on one of the aspects for sure. If you can honestly offer one of these aspects through your content, you will get people to come to your website. Along with this you will be able to enjoy high search engine ranking as well as social media boost.

So, if you can see that promotion strategy has moved beyond the keyword centric approach. Now, human mind gets more importance than the search engine analytics. Now, it is not about keyword that search engine can catch. It is about content that readers like. This is where social media surpasses SEO. While search engine optimization mostly focuses on the technical aspect, social media is about the people who are visiting the web.

Today, even Google focuses on people rather than analytics. It is all about the visitors for the search engine. This is why social media is the key factor when it comes to the website performance.

Social Media Following

While there is a risk of adhering to vanity metrics, still social following and likes matter. This is not about the numbers anymore. You might have millions of Twitter followers. However, if you are not connected to them, if they are not commenting on your posts, if they are getting engaged in your conversations, you have nothing of value.

So, to improve your search engine standing, you need to increase valuable followers. However, here you need to remember one very important thing. You need to remember that it takes time to grow valuable followers. You need to keep working on it if you really want to increase your followers and likes that matter.

Now, the question is – how do you do it? How do you increase the number of followers?

For this, you need to be consistent on social media. You need to present a consistent image of your brand throughout all the social media platforms. Keep posting helpful contents. Each piece of content that you post must offer some kind of information or tell people something new. Even when you are recycling your content, you need to add some new information to it.

Click through rate plays a big role in search engine ranking. This is why, you need to make your brand well-known throughout all the social media platforms.

Lastly, even though the SEO experts wave off social media, it is the path through which you get connected to the people. It is the path which gets you the required attention and influence. When you are getting social, you are actually reaching out to the people and making bond with them. Without social media your website does not have a voice or a face.

This is why, no matter what experts say, you must focus on creating strong social media strategies for your website.