Getting High Ranking for E-Commerce Page by Overcoming Duplicate Content Challenges

Duplicate content has become the reason of worry for a lot of marketers. Almost 30 percent of the contents, that get published daily, are duplicate contents. Earlier this issue has not attracted much concern. But, with time, the issues related to duplicate content are increasing.

Duplicate contents have the power to affect your SEO ranking. This can be especially risky if you are running an e-commerce portal. Getting high ranking for e-commerce product page is not easy. With duplicate contents getting published, the problems will grow.

Digital marketing process has transformed with time. Keeping pace with the transformation is the only way to be in the race. You must make a strategy to overcome the duplicate content issues.

You need to be a little more methodic when you are trying to rank your product page. You need to follow some rules if you are wondering how to get high ranking for e-commerce product page.    

However, before getting ahead with the discussion, it is essential that you take a close look at the definition of duplicate content. What does it mean? Why should you care about duplicate content?

Duplicate Content Deciphered

Duplicate content refers to the contents that are word by word match of another piece of content or 85 percent similar to some other published content. Duplicate content is not always a threat as there are websites which encourage the users to import contents from other sources.

Websites like Medium allows the users to import content from other sites and blog posts. If you can do this properly, you will get a wide range of brand exposure. However, when it comes to Google ranking, you need to be careful. E-commerce website owners need to adhere to the original content for fast search engine ranking.

Though Google does not slap any direct penalty for those who are publishing duplicate contents, there are some effects. These are not direct, but, can be damaging to the optimization efforts.

In case, Google tags your product description page as duplicate, your SEO effort will get affected. Google finds it difficult to index a page with duplicate content. As a result, the ranking gets affected too.

Additionally, the backlink gets affected due to the duplicate content publication. The metrics of the websites is another element to get damaged due to such content.

So, you can see that publication of duplicate content might not get website suspended. But, it is sure to drag you down to the search engine ranking. The search engine does not display different versions of a piece of content. It will simply show the content source it finds satisfactory.

For example, if you are posting your content on your blog and on Medium at the same time, Google will choose between your blog and Medium. It will not display both the sources at the same time. When you are getting started with brand exposure, this attempt might yield a result. But, when you are trying to make the sale by drawing traffic on your website, duplicate content will not work.

Now the question which arises is – how can you create different content for the products that have the same characteristics? Most of the e-commerce product pages suffer due to lack of positive approach.

Remember that Google appreciates unique content that offers value. So, your task would be to attempt to make the duplicate contents appear unique. When you are selling thousands of products, you will find it difficult to create unique contents for each one of them. What you need to do is add uniqueness to the contents and present them with added value.

Here is how you can do it –

So, first thing’s first – it is essential that you try to create unique contents for most of the products. But, when it comes to those with similar attributes, you can present similar contents with different values.

It is essential that each page of your portal stands alone. This you need to do carefully. You need to approach it not just with written words, but, with designs as well. The approach is essential here. You need to remember that you must tell the world why your product stands out. For that, you need to create contents in a way so that each product looks unique.

If the attributes of the products are same, try to create uniqueness through images. You need to publish different images on the product page to strike the uniqueness, even if you keep the product description same.

You can take a little step ahead to make your product page unique. You can add videos to the product page for a different approach. Or, you can combine images, videos and product descriptions to create a unique product page.

Create a Unique URL

After you have polished off all the contents of your product page, you need to focus on the other aspects. No, your job is not over yet. To get people come to your website, you need to pay attention to the aspects which might create ranking problems.

The URL of your website can create a problem in ranking. This is why you need to polish off the URL as well to help Google understand the difference between original and duplicate contents.

High-Value Terms

If you find that there are too many duplicate pages and too many duplicate contents, you can take a wise step. You can start optimizing them all. Yes, many e-commerce portals do the same thing. They optimize the duplicate pages. However, you need to invest some time for this. You need to invest time to research keywords. With the help of the keywords, you can start optimizing your website.

Additionally, you need to decide upon the term which you want to pursue. Once you have done this, you need to expand your list. When you are doing the keyword research, don’t forget the demography of the users. You need to pay attention to the location, lifestyle and the gender of the users as well.

Lastly, though you cannot notice the issues related to the similar content publication today. You will notice the troubles in the future. Therefore, start figuring out the ways to fix the issues from today.