Getting More E-Commerce Traffic without Placing Ads
If you don’t have a high budget for social ads, you need to use other tricks to lure people to buy from your e-commerce website. Here are some pointers to pay attention to.
E-commerce sale is flooding up with passion time. Now, everyone regardless of the buying capacity opts for online shopping. With the rise of the online customers, the portals are now focusing on the traffic increasing strategy. However, the business owners who don’t have a high budget for placing ads face trouble in the promotion process.
If you don’t have money for social media ads, will you be heading for failure? The experts say – no ways. Even if you don’t have money, you still have the hope to make it big in the social media promotion.
With the rising number of e-commerce portals, it is difficult to attract attention. This every marketer understands. Due to this reason, they adhere to the social ads. However, if you are trying to attract attention without advertisements, you need to be a little tactful.
You would have to be careful about each step that you take. Here are some pointers to get started with e-commerce marketing without advertisements.
Referral has the timeless appeal. This has been around since the beginning of time. This is why you first need to try out the referral marketing strategy. However, there are people who are wondering about how to create an effective referral marketing strategy. If you are one of them, you need to make it a point to learn about it.
In case, you don’t have a high budget for ads, you need to make efforts of gathering knowledge so that you can create an effective e-commerce marketing strategy for traffic generation.
In fact, when it comes to e-commerce business, you must make effort to learn about referral marketing. This is because more than 80 percent of consumers claim that they buy from the websites that their friends have recommended.
So, to get started, you must implement an effective review strategy. Make it easy for the people to leave comments and reviews on your website. This is a great way to engage people and increase conversion rate.
Pinterest offers a great feature for the e-commerce business owners. You can sale directly from this social media platform. This feature does not even cost anything and is easy to use. Using the pins you can feature your products on Pinterest’s walls for sale.
So, you can explore this option which Pinterest offers for increasing the traffic and conversion rate.
Those who used to think that Pinterest is for looking at the products only, need to consider the platform once again.
Use Upsell to Drive Conversion
Business owners usually ignore the power of upselling. They say that the process does not have any effect now. However, it is not true. If you can use this procedure properly, you will be able to increase the sales rate among the existing customers you have.
You can increase the sales by 5 percent, by using this procedure successfully. This increase can prove to be a big one when it comes to the total revenue rate.
If you think about this properly, you will understand that getting new customers can be more expensive than selling products to the existing customers.
Write from Value Point
When you are writing the promotional content, you need to approach it from a unique value. The approach is important. This is why you need to plan the approach before sitting down and writing anything.
The value proposition, which the people talk about, is not a fancy phrase only. This gives your business the unique approach. Remember, that the customers will spend only 5 seconds on your website. If they don’t like what they see, they will move out.
This is why you must make it a point to create the right content.
Speed is Essential
Usually e-commerce business owners check the speed of the website at the initial stage. They keep monitoring the speed as well. However, with time they keep forgetting to check this element.
Are you guilty of this website sin? If yes, it is time you explore your website and check the speed.
Remember that more than 50 percent of the e-commerce visitors leave websites due to the speed. Your website should not take more than 10 seconds to load. When the visitors leave, it is difficult to get them back.
Use Social Proofs
Consumers trust recommendation. You can use this to your own advantage. Social proof comes into effect due to this. It is the evidence that your website offers good service and that is why people trust you enough to buy from you.
So, don’t just leave the positive comments and the reviews to the parameter of web only. Make it a point to use these comments and reviews to attract people. Amazon does it well. They upload the social proof all over their website.
You can add these to the brochure or the product flayers that you distribute around the street for better traffic as well. If you have positive reviews use them to draw more people to your website. These are more effective than the traditional advertisements.
SEO is essential. This everyone knows. However, not everyone knows that SEO is more than just placing some keywords and marking them bold. Optimization takes in-depth effort.
Even if you don’t have money for advertising, you need to at least make it a point to opt for optimization.
Use Google’s keyword planner tool to generate relevant keywords. This will help you create customer focused contents that search engine will be able to detect. Don’t ignore the power of long tail keywords. The combination of long tail and short tail keywords can do wonder for your website.
Navigation and Description
People pay so much attention in bringing visitors to the websites that they frequently forget to focus on keeping the visitors on the website. Navigation and product description play important roles in keeping visitors on the website long enough to evoke their buying instinct.
Make sure that your website offers easy navigation. Also, you need to ensure that the product descriptions of your website standout. This will make people want to buy from your portal.