Google Knowledge Graph for Business – What You Must Know

Google’s knowledge graph is not a new thing in the market. It has been introduced in the year of 2012. It has been introduced as the next generation’s search engine.

This button has helped people to go for quicker search. It has reduced the search time and thus it has made life on the web easier. It has proved, time and again, its ability to offer accurate search result without having to click twice. Google knowledge graph for business can be a handy tool to have around.

Google knowledge graph has succeeded into offering awesome business opportunities. It has been applauded by the web users. However, the marketers don’t understand this tool totally. This is why while using Google knowledge graph for blog, they show a little reluctance.

However, we have seen that this tool can be used for variety of tasks. In fact, this can be one of the most effective tools to have around. Yet, we know that marketers will not take refuge under a tool they don’t fully understand. This is why we have whipped up this article so that you get to take some advantage of the wonders that Google Knowledge Graph offers.

A Brief about Google Knowledge Graph

Before using Google Knowledge Graph for Business, you need to make an effort to understand the tool. You would not be able to take full advantage of something, you don’t understand. This is why here is a brief about the tool which can change your operation in the future.

Google’s quest for making search better and more users friendly has given birth to the knowledge graph. It gives out a view of instant data and high ranking pages.

If search a certain personality in Google, you will find that Google does not only produces that images of the personality. The search engine produces a lot more information about the individual. You will get to see the social media pages of the person. You will get to see the height and weight of the person. Also, you will be able to see the trending news about the person.

So, it is a total search result you will get using Google Knowledge Graph. This reduces the need to keep typing different keywords and clicking on different links in order to find the relevant information.

How does this tool works might be a question. Many are wondering the same thing. Google has acquired a wide range of database to make this tool work for them. The database has been acquired using their high quality crawling. They have used the power of indexing to enrich the knowledge graph as well.

This is how, when you put a search term, the search engine prepared more than half a million relevant information as a reply.  

Strategy for Optimization

Well, there is no doubt that even though this tool is awesome and wise, you need to make effort to make it work for you. If you want to take advantage of Google knowledge graph for business you need to have a strategy.

The experts urge the marketers to invest a little time here. Proper result cannot be acquired in haste and this tool is worth your effort. To optimize this tool, you first need to understand the automated processing of the knowledge graph. Once you get to understand this, you will be able to generate your strategy for Google knowledge graph optimization.  

The first fact is – content is an essential part of the Google knowledge optimization. You would have to have a content strategy if you want this tool to work for you. Even though the crawlers and the indexing work their best to make this tool effective, you would have to push forward for better optimization. Content is the ingredient which can offer you effective result when optimizing Google knowledge graph for blog.

Google content standard is essential when you are creating the contents. You would need to understand the standard properly. You would have to enrich each page of your website with high quality metadata. Make sure that you are putting as many as you can. However, always keep an eye on relevancy. This will help you get better optimization scoop.

Google answer box is an important element. This box has been created to offer the users direct answers to their search query. This feature too has emerged out few years ago. However, recently marketers have started to take advantage of this answer box.

Google answer box has the ability to identify the facts and produce relevant result. This is why this box plays an essential role in Google search result. The best thing about Google answer box is – a business does not have to rank high in the search engine to appear in this box.

If you want the answer box to work perfectly – you would have to commit to in-depth research. You must have insight about your audience. It is your duty to know what the audiences are looking for. To begin with you need to find at least 15 relevant questions.

So, after you have identified the questions, you need to think about the places where the questions can be fitted. Once you have fitted the questions, you would have to craft the answers. Here, you must have effort to offer accurate answer. The more information you can add in the answers the better for you. If FAQ page works for you, then make sure to add FAQ page.

Google Knowledge Graph Optimization

To begin with you need to proceed in a structural way. Also, you need to make a note of the visual aspects of the website contents. You can use mark up strategy for the website structure and the visual contents. This will ensure that Google gets to identify the contents that you have uploaded in your website.

Lastly, remember to optimize the Google plus account along with the website. This will help you fix any data issue which might occur while using Google knowledge graph. Marking the structural data will also ensure that this tool provides accurate data about your business.