Is Instagram Taking over Facebook’s Throne

Is winter coming for Facebook? Well, it is too early to propagate such a claim. However, through a recent study, the experts have found that Facebook’s use has gone down. At the same time, the experts have found that the Instagram use has grown. The sudden flourish and the unexpected diminish, have made the social media experts take a closer look at both the social media platforms.

What made Facebook use to go down? What made Instagram use to flourish? Should marketers focus on Instagram promotion strategy rather than Facebook ad campaigns?

There are a lot of questions rising up. We are going to find out the reasons which have led to the current scenario. Also, we are going to tell you – how you can use Instagram to promote your brand.

So, let’s get going…

Reasons Instagram is Getting More Focus

Before, discussing how you can take advantage of the situation and use Instagram for your brand promotion, let’s have a look at the reasons that make Instagram such an essential social media platform.

Mobile Compatibility

In this smartphone era, mobile users get more importance than the PC users. Instagram offers excellent mobile compatibility. Of course, Facebook offers mobile compatibility as well, but, Instagram has been created for the smartphone users.

Since more than 80% of content gets consumed through a smartphone, Instagram now has an upper hand over Facebook. This is one of the reasons why Instagram is going up with time.

Tell Better Stories

With Instagram, you can tell better stories. Yes, the social media platform is all about storytelling and interacting. Marketers have a better way of telling their stories on Instagram. Here also, Facebook has taken a backseat. In fact, if you compare Instagram with Snapchat, you will find that Instagram’s story-telling features are better.

Instagram is Famous

Instagram is the place where young crowd hangs out nowadays. If you want to get hold of the young people, Instagram is the platform for you. In fact, the social media experts claim that Instagram is going to be the dominating platform for the young generation in next couple of years.

The new age marketers, for this reason, are targeting Instagram for brand promotion and brand exposure.

Instagram is More Commercial

Marketers have tried direct commerce through Facebook. Some have seen success while others could not go ahead with it. However, Instagram’s direct commerce is flourishing with time. The modern-day buyers are making purchases from Instagram.

The buying experience is getting better with time. Instagram is offering app payment features now. This is promised to improve Instagram’s direct commerce. Experts claim that within a few years Instagram is going to be a powerhouse for e-commerce.

Instagram is Great for Brand Exposure

Marketers find it difficult to use Facebook due to the regular algorithm update. The display of the news feed continues to change frequently.

Instagram also makes changes. However, the changes are made to increase the user experience. The marketers find it easy to run their promotion campaigns after the Instagram algorithm changes.

Biggest Instagram Trends to Follow

So, now that you know why Instagram is such a famous social media platform, you need to have an effective promotion campaign strategy for Instagram. Social media experts have spent hours trying to assort ways to use this current age social media giant for brand exposure.

So, let’s have a look at the trends which experts are encouraging marketers to use for Instagram brand promotion strategy.

More Stories

If you want to get brand exposure through Instagram, you need to have a story-telling strategy. Instagram is regularly updating its features to improve the stories posted on this platform. Instagram is now going beyond the image or video uploading method.

Now, you can use storytelling themes. These come with unique fonts and colors. If you want to add spice to your stories, these themes are going to help you. You will find a plethora of different styles which will help you tell better stories.

You can save your stories to archives as well. This is another feature which helps in improving the storytelling ability of the marketers.

Creating Business Profiles

Instagram has more than 20 million business profiles. After the latest update, the Instagram users can tag other websites and profiles. Now, Instagram is trying to help businesses get a wide range of brand exposure.

Instagram Ads

With the growth of the social media platform, the ad campaigns are also getting updated. Instagram has launched Shoppable Posts recently. With the launch of this feature, now the brands can lead the customers to their landing page.

The social media world is now watching in anticipation, how the new feature fairs for Instagram. Whether it helps the social media platform compete with Amazon or not is the thing to watch.

Influencer Content

Influencer marketing is gaining fame with time. Businesses are now investing more money in influencer marketing. If you are planning to use influence marketing, Instagram is the platform for you.

With the introduction of new features of Instagram, it has become easy for the influencers to experiment with new marketing strategies.

Less Sales Pitch

If you want to gain exposure from Instagram, you need to minimize your sales pitch. People don’t want to watch advertisements anymore. In fact with time people have grown an aversion to sales pitches. This is why – to generate engagement, you need to tell more stories and minimize the sales pitch. Focusing on storytelling skill is going earn you more exposure on Instagram.

Create a Lifestyle

Sharing lifestyle photos can be a great way to gain exposure on Instagram. You need to create a persona for your brand if you want to engage Instagram users. You need to create this brand persona carefully. Marketers create the brand theme with different types of images. If you want to create a sense of urgency, you can share photos of racing horses or cars. An expert marketer will tell you how you can create the lifestyle or brand persona on Instagram.

Lastly, don’t forget to use hashtags. It is essential that you do an in-depth hashtag research before getting started with the Instagram promotion.