Magic Moments Ropes in Jacqueline, Aaryan as Brand Ambassadors

Radico Khaitan Limited, the largest Indian spirits company, has appointed glam diva Jacqueline Fernandez and current heartthrob Kartik Aaryan as the brand ambassadors for their premium brand Magic Moments. The actors will endorse Magic Moments' entire portfolio consisting of Magic Moments, Magic Moments Remix, Magic Moments VERVE and Electra range as the brand looks to reinforce its position as the category leader.

 

One of the most successful actresses in recent times, Jacqueline has a fresh and enthusiastic appeal, synonymous with the free-spiritedness of the brand. Kartik, a rising star, embodies today’s aspiring millennial, who wants to live each moment to the fullest, intrinsic to the zeal of Magic Moments.

 

Abhishek Khaitan, MD, Radico Khaitan said that the company is extremely delighted to have Jacqueline Fernandez and Kartik Aaryan representing Magic Moments.

 

Mr. Abhishek Khaitan

 

With this association, it aims to further strengthen our position in the Indian market and take its brand to the next level. Magic Moments is targeted for the youth and those who are young at heart. Jacqueline and Kartik are the perfect embodiment of what we stand for – distinctive flavor with a confident and sparkling personality, he said.

 

Jacqueline Fernandez said that it is exciting to be associated with Magic Moments, a brand that believes in providing unforgettable experiences. It embodies youthfulness, excitement, zeal, free-spiritedness and inspires its consumers to live each and every moment.

 

Youth icon and Bollywood actor Kartik Aaryan said that as a brand, Magic Moments promises everything that a fantastic life should be like - fun, enjoyment, zest and, above all, zing. Being a part of this brand makes him feel like he is part of everyone's magical moments which are being woven together by the Magic Moments Brand.

 

Amar Sinha, COO, Radico Khaitan, on his parts, said that the premium and the super-premium market is growing in this category in India.

 

Mr. Amar Sinha

 

The new communication from the brand aims to be strong, youth-oriented, represented by trendsetters Jacqueline and Kartik. As part of the brand association, Jacqueline and Kartik will feature in a new Campaign, ahead of the festive season, he said.

 

Launched in 2006, Magic Moments is a millionaire brand under Radico Khaitan and currently is the largest selling brand in its category in India and 11th largest selling brand in the world. Magic Moments Remix - an extension of Magic Moments brand which was introduced in the flavored category in 2008 is available in 8 exciting flavors – Orange, Green Apple, Lemon, Chocolate, Raspberry, Lemon & Ginger and Cucumber & Kafirlime, Grapefruit & Watermelon.

 

The brand has been extended in the premium segment with Magic Moments VERVE and in ready to drink segment with Magic Moments Electra.