Pizza Hut Set to Leverage Cricket Frenzy
Texas(US)-headquartered Pizza Hut too, has aggressive plans to leverage on the cricketing frenzy, and is expecting a 13 percent increase in sales in India.
Cricket World Cup presents an unparalleled opportunity for brands to connect with consumers and increase sales.
Texas(US)-headquartered Pizza Hut too, has aggressive plans to leverage on the cricketing frenzy, and is expecting a 13 percent increase in sales in India, one of the largest cricket playing nations, during the World Cup season. While dine-in continues to the strong, the brand is expecting a whopping 30 percent jump in delivery. To make the most of the World Cup season, Pizza Hut is launching an aggressive 360-degree media and customer outreach campaign, around the Sabse Tasty pizza starting at @ Rs. 99 proposition. The media campaign will run across Television, Radio, Digital and Mobile in key metro cities and will focus on the core messaging that Pizza Hut now offers its pizzas starting at Rs.99 in India.
Fuelled by the ongoing Cricket World Cup and the IPL season that concluded recently, the American restaurant chain and international franchise founded in 1958 by Dan and Frank Carney, which is known for its Italian-American cuisine menu, including pizza and pasta, as well as side dishes and desserts, is expecting an 18 per cent increase in sales for the period 1st April to 30th June.
Overall, the brand will focus heavily on its product innovation and value-for-money positioning, and is projecting a strong overall sales growth of 15 percent in 2019.