Some Instagram Marketing Trends 2018 You Should Know about

Is your Instagram engagement dropping lately? Are you noticing a lesser number of likes and comments on your posts? If yes, you need to know about the Instagram marketing trends 2018.

Instagram is no doubt a huge social media platform. However, it has gone through a lot of transformations since the day of its inception. It has grown enough to enjoy billions of active users.

The best thing about Instagram is – it has unusual appeal. It has the power to captivate people. This is why Instagram is now being used for the promotion by countless marketers.

However, if you keep following the old trends to promote yourself, you will no doubt face the problem of lack of engagement. This is why – the time has come to have a close look at the trends which can uplift the post engagement in 2018.

You Gotta Pay

Well, like many other social platforms, this too is turning out to be a pay to play platform. The user base of Instagram can get you huge exposure. However, to get the exposure now, you will have to pay money.

There is another aspect which gets frequently overlooked. Huge user base means double competition. Everyone will eye this user base and will try to compete for the attention of the people.

In a situation like this, your posts need to be highly engaging and captivating to be able to stand out.

If clutter on the platform keeps you awake at night, strategizing, then you would be frightened to know that Instagram changes their algorithm frequently. These changes often affect the brands adversely. To avoid being at the receiving end of the Instagram’s algorithm changes, you need to follow the trends of 2018.

The last algorithm change of Instagram offers more control over the feeds. It also offers the users the ability to manage time.

So, now you get the ability to test the new posts. Also, you will get updates about the visibility of your posts on the Instagram feeds. These two elements offer you a better chance of creating an effective Instagram marketing strategy.

This has been proved to be a great move for the users. However, the brands are likely to suffer due to this. Because this platform offers a huge user base, the brands are facing saturation due to strong competition.

However, all is not lost yet. You still have the chance to overcome the challenges. All you need to understand is – now promoting a brand requires a unique strategy. You cannot use your ad campaign strategy to promote your brand now.

So, you need to have a strategy to make your content stand out. Therefore, set your user profile public to allow everyone to see what you are publishing.

The next task is to understand the secret of hashtag. Which hashtag to use? Marketers usually fail at this stage. They fail to select the right hashtag. This is why their Instagram marketing fails frequently.

You can use a multiple number of tools to find the right hashtag for your posts. These tools will help you have a look at the hashtag performance. However, the easiest way to find the right hashtag is – by snooping on your competitors’ profile. If you do a little digging and find out what kind of hashtags they are using, you will be able to make a list of right hashtag easily.

Direct Sale

Are you into e-commerce business? Well, if you are, it is essential that you use Instagram to promote your products and your website. Now, Instagram offers a luxury of direct sale from their platform.

You can use shopper posts to promote your products. Once you upload your posts, the users will be able to view the posts through Instagram feed. The advantage is – now the users would not have to visit the landing page to get in-depth information about a product,

They can view the product description and the specification on the Instagram profile page of the brand. If you have not used this feature yet, it is time you do. This is because a recent study has shown that more than 70 percent of the users buy through Instagram feed.

Multiple clothing companies have gained huge profile from this new feature of Instagram. So, now the question is – how would you get started with it?

To upload your product page, you need to get approval from the social media platform. Even though the feature is still in the experimenting stage, it is gaining the attention of the users. This is why – Instagram requires the e-com business owners to get approval before they can start selling on this platform.

Once you have uploaded your product page, you can sit back and enjoy huge profile. Well, not really. You would have to make effort to increase the reach of the brand’s product page.

As you dig in, you will find multiple tools which can increase the reach and the engagement. Eventually, these tools can increase the conversion rate as well. Snappt is a famous tool which can help you embed the Instagram feed easily on your e-com website.

Live Streaming for More Followers

Instagram live is a great path which can lead you to the target customers. Even though going live can be frightening at times, you need to go ahead and try this option for once.

By using Instagram live, you can improve engagement by communicating with the target audience. You can encourage them to ask you questions. You can answer their questions. You can offer the solution to their problems.

If you are not sure what to do with the live feature, here is a list of suggestions.

Demonstration

Contest

Event streaming

Behind the scene scoops

Be creative when you are using Instagram live. This will help you get more followers and better engagement.

Lastly, in this era, you cannot ignore the authority that influencers hold. Find a micro influencer to promote your product. This will be easy for you to get quick exposure if you go through a source which has existing follower base.