The Role of Influence Marketers in Boosting Your Sales
Social media is booming and one of the most popular social media marketing is influencer marketing. Here are some of the tips shared by experts.
Influencer marketing is growing rapidly in the e-commerce and is proven to bring the high scale of profit to different businesses. Before jumping into the trend, experts suggest you to know exactly what happens in this influencer marketing and how it is different from celebrity marketing. Influencer marketing can be done by any brand or company that is being popular with its presence in the social media. As these people are promoting themselves they are already having a set of audience and followers that will be targeted through this influencer marketing.
The new brands who are still struggling to create their own audience take help of such influencers and gain popularity through their cooperation. Experts say that it is nothing like the regular advertising where a popular figure comes and randomly says about the product. Experts say that it is a very cliché form of marketing. The audience is now interested in stories rather than simple facts being told at a stretch. The influencers are doing this in a subtle and smarter way. They are not making this look like an advertisement but more like a suggestion. It’s more like, I am using this product for a really long time, you can give a try if you feel like. Experts say that communications in such a thread give the space to the audience to think and decide as the audience no more follows celebrities blindly but check various reviews before actually taking up a service or product.
Finding the right influencer
There are various influencers on the social media but you have to know which influencer will be right for your business. Connect with influencers who are connected with your business. If you are selling a makeup product, then try finding an influencer who is coming from the fashion or beauty industry. The closer the influencer is to your business, the more benefits you will get from the promotions. In a study, it has been found that almost 40 percent of Twitter users have purchased a product after an influencer tweeted about the product.
Find the influencer who will be able to influence will your TG. You have to use the influencer marketing tools to search for influencers within your target demographic. With the tool, you can also have insights into the audience demographic of a particular influencer. While you use the tool to view the influencer profile, you will get the details of the audience like the age, ethnicity, nationality, gender etc. Other than this you will also get the insight if the engagement and reach.
Gaining the trust of the people
The people in the social media follows certain trends. They follow the pages, subscribe to channels to get all the updates. They do not want to miss a thing and so turn on notification to get every update on a real-time basis. This shows the trust of the people over a particular brand or person. They influence these followers and the business when being marketed through channels and have great results. Experts say that not only for a new business but already existing popular brands are also using this form of influencer marketing. The branding experts believe that the word of mouth is still the best form of marketing and influencer marketing is just a tweak formed through social media influencers. In a study, it has been found that 90% of the customers tend to trust people’s recommendation rather than regular ads.
The simple and straight reason for doing SEO for a brand is bringing the brand name among the top searches of Google. Influencer marketing is helping at SEO rankings with inbound links.
Link shares
Marketing through a video is the most popular form of influencer marketing. When an influencer is mentioning the product or service in his/her video make sure the relevant link of your website is provided along with the video. Just mentioning without the link will not work. Here as the brand owner, you have to make sure that the landing page to which the link is redirected is showing all the products or services mentioned by the influencer in the video or the blog.
Tracking is the final and most essential step
Any campaign you are trying has got some set of goals. To know whether your campaign is successful you need to keep tracking the results. All through the campaign you need to keep a check on the progress and need to consider changes in the planning if required. So, you must be ready to tweak ideas and strategies whenever it is required. The social media tools allow you to measure ROI easily and here, the few metrics such as visit, feedback and activity are important. Digital experts say that this medium of social media is not a static one and is always going through several changes.
Source:
https://sumo.com/stories/ecommerce-influencer-marketing