10 Ideas for When Someone Wants to Promote Your Brand

You know that feeling when you want someone to help you, but you don’t know how. Everyone says so at the end of a great conversation – “let me know if you need anything”. Often you think to yourself – “Hmm, I’m all set. I don’t really need anything”.

But you may actually be tricking yourself into believing that you’re A-OK. Businesses run on marketing, growth and development, and if someone is offering help then you should take it. They can promote you in ways that you never would have thought of before, and they are able to make new connections for you that you never thought existed.

Conversations can lead to something much more interesting and here are 10 ways through which you can accomplish just that.

#1 Displaying marketing materials – Everyone you talk to works somewhere or knows someone who works somewhere. It’s a great opportunity to ask them to place your marketing materials in their offices or buildings. You can even offer them a referral code and give them a small cut for every client that walks into their offices. You can share coupons, some small brochures or a standee that gives the customers more information about you.

#2 Making an announcement – Your connections often attend meetings, seminars or events, which makes them the perfect avenue for exploration of messaging. They can shout-you-out or give you a platform or allow your message to spread through their platform. Even if you run a hair-salon and your clients are B2B Sales technicians, they can still benefit from a great looking haircut. It's all about how you frame the message and how you shape their opinion about your business. They will go from curiosity to clarity faster if they know more about you.

#3 Event invitations – Quite often there are seminars and events that are by invitation only and have a long history of being some of the best networking grounds available. Since these members come in via word-of-mouth, you can be invited here and speak for 20 minutes about what you do. This community of like-minded individuals can help skyrocket your business and provide the necessary launchpad for your business to take off.

#4 Endorsing your product/service – If they can share a testimonial or their thoughts about your product with their colleagues, it could be a game changer for you personally. When your business is promoted in front of hundreds, maybe thousands of businesses, it can be a great thing for you. The best form of marketing is word of mouth and you can really make a difference in your company.

#5 Nominations for awards – Business professionals are often recognized by their peers for industry accolades and awards. If you’ve spent enough time with certain clients or peers, then you can ask them to nominate yourself for an award or nomination. It’s a great way to gain more attention towards your company and the work that you’ve done. This is also very helpful when it comes to gaining more clients in a certain industry where you didn’t have inroads in prior.

#6 Expand your network – Probably one of the best parts of knowing someone is to get to know their connections as well. This is essential when it comes to expanding your base of network, as there are times when you want to explore new opportunities but don’t know how. This is also a great way to extend greetings to people from different backgrounds and experiences.

#7 Arrange a get-together – Sometimes what happens is that a fixup is difficult when it comes to meeting new people. What works much better is a casual encounter instead. So the next time your source is talking to an interesting connection or a potential business opportunity for you, they can give you a call to ask you to come over. This way, you can network with them one-on-one without the pressure of a call to action.

#8 Publish your blogpost – This may sound trivial at first, but the overall impact of publishing a content piece on their network has an astounding impact. Not only are you able to get in front of new customers and potential buyers, but also you are able to create new leads when there were none. It helps to have something to talk about, and when you share something you’re passionate about you can instil that passion in your customers as well.

#9 Partnerships and alliances – You can structure the friendship into a deal where they can start sending you leads and clients and you can start giving them a cut. You can have monthly quotas and how confident each side is to close the deal. When you engage in a strategic alliance you can form a professional relationship with them so that you can increase your business development activities and provide them with income at the same time. This works best when the leads that they bring trust them very much.

#10 Refer you through online channels – The best way to connect with someone is through online mediums. While face-to-face might be good to start things off with, online connectivity is key. Because you can share the latest work you’re doing, talk about new insights and trends, and showcase your skills in a public domain – you can create a real impact for your online network. This is where referrals come in, and your contact can help connect you to other business leaders that can help you out. It’s the collective networking capabilities that help you to grow, and referrals are a great way to get the ball rolling in the right direction.

Conclusion

When it comes to someone offering help, you should take it!

Even if they aren’t from your industry, they can help you in terms of marketing and promotion. When you are able to produce great results from networking, then it doesn’t hurt to take it to the next level and take them up on that offer to help.