11 Recommended Social Media Marketing Tools by Marketing Gurus

Social media has successfully redefined the entire concept of marketing. Nowadays, what matters most is how a brand is managing the content as well as the followers on the social media accounts. However, at times juggling different social networking accounts can be pretty difficult. The tech solutions companies are coming up with new introductions every now and then to resolve this issue. Some tools have been designed to focus only on scheduling analytics, some solely concentrate on research and few provide a package combining all three, analytics, scheduling, and research.

You need to define your needs and find the right social media management tool to serve your purpose. Efficiently handling all the social media accounts are as important as selling a product. Here are a few tools that will help you to manage your social media activities properly.

Buffer

Buffer is an extremely important social media management tool which helps the brand to manage all the activities on social media accounts. Through this tool, you can team up and access all the contents, and calendar related to the different social media activities. Any business looking to manage their digital presence effectively should try Buffer for one.

UNUM

If you want your business to create a buzz on Instagram, then opt for UNUM. You can use this app to plan all your feeds before posting them on the social media platform. It allows you to drag and drop the post wherever you want. This tool will even help you to draft captions. The best thing about this tool is you can schedule your social media activities according to your convenience and with the help of the reminder feature; you can execute it with ease.

TweetReach

If your main aim is to reach out to people through Twitter, then TweetReach should qualify on the top of your must-haves list. This tool lets you measure the impact of all the hashtag’s prevailing on Twitter. You can get a detailed report of tweets by the top influencer that is trending, how many times it has been retweeted and lot more. You can also measure how your company is doing on this platform by checking the impact of your keywords.

NetBase

Only being active on social media sites will not work out for your business. You also need to check whether your social media strategies are working or not. For this, you can take the help of NetBase. This tool is extremely simple and clear. You can generate a detailed report about your social media campaigns, count how many people are talking about your brand, and also check how many people are getting engaged.

Agorapulse

Create an account on Agorapulse to make your social networking easier. It has been cleverly designed to mark the importance of social media activities. Here every social media communication is a task, after execution you can mark it as complete. The monitoring, as well as scheduling tools on this platform, is much easier to use. It even enables a business to handle multiple social media accounts with ease.

Sprout Social

Sprout Social is not an unknown name amongst social media marketers. One of the best advantages of this social media management tool is the monitoring feature that it comes with. If you are managing multiple social media accounts that have huge followers or fan base, you can expect direct notifications from Sprout Social about the engagement activities.

HubSpot

If you are thinking of opting for a social media management tool that will enable you to schedule posts and monitor their impact, then HubSpot is perfect for you. HubSpot has three different features:

• The ‘Marketing Hub’ – It helps in lead generation, measuring the marketing campaigns and growing traffic
  

• The ‘Sales Hub’ - It will help you to fasten up the sales process and close deals. It will also enable you to track emails, and schedule meetings

• The ‘Service Hub’ – Through this, you can connect with your customers, engage them and promote your business 

This tool also gives an overview of the number of customers being converted, what more can a marketer ask for.

Raven

Raven can be termed as a one-stop solution for handling all the social media activities. It has great options like scheduling posts, running site audits, planning actions and many more. You can even generate a custom report related to your daily social media activities. You can also check how your SEO strategies are doing with the help of this tool.

Hashtagify

Understanding which hashtag will do well on Twitter can be a bit tricky. If you are worried that your tweets will get overshadowed by other tweets, then you should take the help of Hashtagify.me. This tool helps in analyzing the influence of each hashtag. For a business, it is extremely important to do a research work about the hashtags before tweeting. Selecting the right hashtag that will create a buzz on the internet is not as easy as it looks. Don’t be tempted to fill out the blank space with meaningless hashtags, take the help of a proper tool to know what is trending and what is not to add more value to your business.

Facebook Business Manager

The best thing about Facebook Business Manager is, you can explore the latest organic functions without any hassles, whereas, the other tools are still trying to become updated. It is quite impressive to see how Facebook Business Manager is introducing new things every now and then. You can take the help of this social media management tool to manage organic content.

Schedugram

Known as one of the best Instagram automation tools, Schedugram helps in streamlining all the posts on Instagram. This tool will not send you a push notification, in fact, it will post all your pre-scheduled contents on Instagram on the exact day it has been scheduled. From location tagging to product tagging, this social media management tool has everything in store for you. With continuous add-ons, this management tool is slowly becoming the favorite of all the marketers.

These social media management tools will make your life much easier. Using these tools will ensure a balanced business growth and customer conversion.