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Adobe, Microsoft to Extend Global Alliance to Tap Chinese Market

Adobe and Microsoft are now extending their global partnership to tap the large Chinese market.

Adobe, Microsoft to Extend Global Alliance to Tap Chinese Market

Adobe and Microsoft are now extending their global partnership to tap the large Chinese market. The two Nasdaq listed companies will now help global brands locally deliver personalized experiences across customer touch points in the important and fast growing market of China.


Interestingly, at present, as many as 60 brands (possibly more) in different parts of the world use Adobe and Microsoft’s joint solutions and they do so satisfactorily. Different leading brands which already use the Adobe-Microsoft joint solutions include 24 Hour Fitness, AAA Northeast, Avianca, National Center of Missing and Exploited Children and W.B. Mason. It is pertinent to mention here that Adobe and Microsoft have also outlined native technology integrations between Adobe Experience Manager and Microsoft Azure, Adobe Campaign and Microsoft Dynamics 365, and Adobe Analytics and Microsoft Power BI. While Adobe claims to be changing the world through digital experiences, Microsoft is the leading platform and productivity company for the mobile-first, cloud-first world. That’s not all, the company says it is out on a mission to empower every person and every organization on the planet to achieve more.


Top company officials said that the expansion of the two companies’ partnership into China would enable the global availability of Adobe Experience Cloud. Adobe Experience Cloud will now run on Microsoft Azure operated by 21Vianet, a leading carrier-neutral cloud provider. Adobe and Microsoft will work jointly with global brands to help them envision and implement their integrated solutions.


Over and above serving more than 60 global brands at present, Adobe and Microsoft’s new native technology integrations include Adobe Experience Manager Sites Managed Service, running on Microsoft Azure to help companies deliver personalized web experiences. The integration of Adobe Campaign and Microsoft Dynamics 365 enables enterprises to compile customer insights, creating a single view of the customer that can be used to personalize experiences across marketing touch points. The integration of Adobe Analytics and Microsoft Power BI allows brands to pull data into Power BI to visualize the impact of campaigns across audiences.


It is learnt that Adobe and Microsoft will also integrate their respective data models—Adobe XDM “Experience Data Model” and Microsoft CDM “Common Data Model”—into a standard data model that defines and unifies the language for marketing, sales and services data. The standard data model aligns vast data sets across an organisation to develop more complete customer profiles and it also eliminates the need to build and constantly update connectors between systems.



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