Adobe Teams up with NVIDIA to Optimize AI, ML

Nasdaq-listed Adobe is now teaming up with another Nasdaq-listed company- NVIDIA, to aggressively strengthen and enhance their industry-leading artificial intelligence (AI) and deep learning technologies. Interestingly, the two companies have been working together for more than a decade now towards enabling GPU acceleration for a broad set of former’s creative and digital experience products. In the new scheme of things, Adobe and NVIDIA will be working to optimize the Adobe Sensei AI and machine learning (ML) framework for NVIDIA GPUs. The partnership between the two tech biggies will speed time to market and improve performance of new Sensei-powered services for Adobe Creative Cloud and Experience Cloud customers and developers, top company officials said.

The two companies have also firmed up plans to work jointly on optimizing Sensei AI services for NVIDIA hardware in the cloud and at the edge, for improved performance and new capabilities. That’s not all. Moves are also afoot by both the companies to explore packaging and delivering easy-to-use Sensei AI services to NVIDIA's ecosystem of developers, which would include services targeted at creative mediums like mixed reality, next-generation rendering like NVIDIA’s new RTX real-time ray-tracing technology and other new immersive experiences, among others.

Adobe officials pointed out that the partnership between the two companies promises to advance Adobe's strategy to extend the availability of Sensei APIs and at the same time to broaden the Sensei ecosystem to a new audience of developers, data scientists and partners.

Shantanu Narayen, president and CEO, Adobe, said, “We're extremely upbeat over partnering with NVIDIA to push the boundaries of what's possible in creativity, marketing and exciting new areas like immersive media. Clubbing up NVIDIA's best-in-class AI capabilities with Adobe's leading creative and digital experience solutions- all powered by Sensei-will, in turn, would allow us to deliver higher-performing AI services to customers and developers more quickly.”

NVIDIA is looking forward to this partnership and association with high hopes and great expectations. Jensen Huang, founder and CEO, NVIDIA, said, “AI is the ultimate assistant – delighting artists with magical capabilities to further their creativity, and helping businesses of every kind to gain insights and efficiencies. We have no doubt whatsoever that our work with Adobe would bring AI within reach for millions of individuals working in the creative and marketing fields, providing them with tools offering performance that was unimaginable just a short time ago.”