Amway Forays into Air Purification Biz, Launches Atmosphere Drive

Amway India, the country’s largest FMCG direct selling company and an arm of the US-based Amway Group, has announced the expansion of its consumer durables by foraying into the air purification category. To mark its entry in the segment, the company has identified passenger vehicles purifier as the first product within the category. Recognizing the ever-increasing need for an effective air purifier for passenger vehicles, Amway has launched India’s first and only Car Air Treatment System with the Allergy UK Seal of Approval ATMOSPHERE DRIVE. With a Clean Air Delivery Rate (CADR) of 30m3/hr at its max speed, the Atmosphere Drive™ system purifies the air and reduces three hundred and 13 different gaseous contaminants.

Sundip Shah, Chief Marketing Officer, Amway India, said that the ever-increasing pollution and worsening air quality has acquired threatening proportions in India. In fact, the air quality inside a car can be up to 15 times worse than the air outdoors. With many people spending a lot of time in the car during their daily commute, the launch of the ATMOSPHERE DRIVE, will prove to be an essential requirement for all commuters in India in the coming years. The company is quite bullish about the growth of the ATMOSPHERE DRIVE and aim to capture a major share of the car air purifier market share in India, he said.

Ajay Khanna, Category Head, Nutrition & Wellness, Amway India, said that the Atmosphere Drive Car Air Treatment System is a world-class, self-installed in-vehicle air treatment system that leverages the proven Atmosphere brand filtration technology to provide users with safer air inside their vehicles. Using its unique three-in-one filter, the unit maintains a high level of industry performance by effectively removing 99 percent of airborne particles.

Globally Atmosphere Drive is the world’s number one selling car air treatment product. Atmosphere Drive has been globally recognized as the bestselling model (2017-18) by revenue.

The three-in-one filtration technology operates at three levels with over 300 contaminants removal performance. The Atmosphere Drive System operates at three stages for effective air filtration to purify the air inside the car.:

Stage 1:  Uses a pre-filter to remove large particles such as hair and dust.

Stage 2: Uses a particular filter to removes small airborne particles such as dust, PM2 and smoke.

Stage 3: Uses a carbon filter which will reduce odour and gaseous contaminants.

Moreover, The Atmosphere Drive System not only reduces airborne tobacco smoke, and exhaust, but also chemical pollutants such as formaldehyde, toluene and other volatile organic compounds (VOCs).

The Atmosphere Drive System boasts of effective performance while operating quietly and efficiently. Its sensory technology allows for auto mode operation while driving and reacts and provides real-time air quality reading. It also has a smart chip technology for effective filter life monitoring which indicates when to change the filter.

ATMOSPHERE DRIVE is the first generation of car air treatment system from Amway, which is also the manufacturer of the ATMOSPHERE Air Treatment System, the world’s number one selling brand of premium home air treatment systems available in other parts of the globe.