An App to Unite Cows in Search of Love

Good News for Cows and bulls, who are searching for “moo love” as now they have a mobile app of their own. The app will help the farmers and breeders to find the right match for their cows and bulls.

A UK based farming startup has introduced this Tinder type app called Tudder, which will help the farmers to find breeding matches by viewing pictures of cattle along with the details of their age, location, and owner. Users can also hear a mooing sound as they swipe and there are options to show if they are interested or left to reject, the possible matches. The Profile descriptions of the cow and bull are also very interesting like "nice big strong sorts make nice suckler cows" to "quite well grown young bull ready to work".

The application is designed by Hectare, which says it “seeks to unite sheepish farm animals with their soul mates”. Selling animals using social media can also speed up a process that including transportation of the animals from far of places for the breeding. According to the Apple App Store description, “Tudder is a new swipe-led matchmaking app, helping farm animals across the U.K. find breeding partners in the quest for moo love”.

A farmer can operate the app by a swipe, right on an image of a particular cow or a group of cows, he will be directed to Hectare’s livestock buying website, where the farmer can directly contact the owner or make an offer. The website also lists information about the character of the animal and any health issues. The farmers can also specify their search by finding online, whether the animal is organic, pedigree or on a farm where tuberculosis has been detected.

A farmer in Carmarthenshire in southwest Wales, Marcus Lampard, has listed one pedigree beef shorthorn breeding bull on the app and for him, it is very easy to sell livestock online, as he says, “Going to market is a nuisance. If I go to an open market with a bull, and then maybe bring it back, it shuts everything down on the farm for at least two weeks”. 76-year-old Lampard’s says his daughter lists the cows online for him, “at my age, we think we're quite techy, but our grandchildren think we’re hopeless” he says.

The company, Hectare has raised more than 3 million pounds ($3.9 million) from various investors that also includes government programs, author Richard Koch and tennis player Andy Murray, according to the information declared on its website.