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Anytime Fitness Promotes ‘Healthy Eating’

For this campaign, Anytime Fitness has associated with four brands namely- EaseMyTrip, Rohto Pharma, LabCare PLUS and MobiKwik.

Anytime Fitness Promotes ‘Healthy Eating’

Anytime Fitness, a global co-ed fitness chain headquartered in Woodbury, Minnesota (US) celebrates World Health Day with the launch of a campaign which will spread a message of healthy eating habits. #AnytimeHealthyRecipe campaign will be launched on Sunday, 7th April, 2019 on the occasion of World Health Day from one of the Anytime Fitness gym located in Dwarka. The campaign not only talks about healthy food but expects all the participants to experiment with their healthy recipe and post in with the hashtag #AnytimeHealthyRecipe.

For this campaign, Anytime Fitness has associated with four brands namely- EaseMyTrip, Rohto Pharma, LabCare PLUS and MobiKwik. All the five brands have come together for the first time on the same platform to create awareness about healthy living. To create the buzz around the cause, Anytime Fitness has allied with few famous fitness influencers of India who will talk about the campaign through their social media platforms.

#AnytimeHealthyRecipe campaign will run across all the social media platforms for a week. Participants of the campaign will have to share the picture of the healthy food item made by them along with the recipe. All the recipes shared by the participants will be evaluated by the jury members and at the end of the week, the name of the winner will be announced. Winner will be felicitated with a gift hamper.

Vikas Jain, MD, Anytime Fitness says that he is very excited about the launch of the campaign. They want to create a ‘healthy India’. They not only want young people to join gym and exercise but kids and old aged people as well. All should not make healthy living a compulsion but a lifestyle. Exercise only plays 30 percent part in healthy living and food plays 70 percent part. This is the reason why they have come up with the campaign idea of staying healthy with healthy food. They want people to make the mundane habit of cooking really exciting, he said.

Anytime Fitness is not only the first gym chain in India which is open 24X7 but it also maintains hygiene inside the gym. Members are provided with fitness consultation along with customized training. Anytime Fitness gyms are equipped with those matches international benchmark. Keeping in regard the industry and increased the interest of people in fitness and healthy living, Anytime Fitness has come up with new offerings- stylish & comfortable technology, innovation of varieties of gym equipment, hygiene and exercises at an affordable price. The very first gym of Anytime Fitness was launched in India in February 2013. In 5 years, Anytime Fitness has 67 gyms opened across India.

The idea of Anytime Fitness is not only to make money but for everyone to know the importance of physical exercise to lead a healthy life. With single Anytime Fitness membership, one can get access to all the gyms across India.


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Apr 5, 2019