Artimas Fashions Debuts One8 Innerwear Look of Virat Kohli

Artimas Fashions Private Limited, and licensee of One8 innerwear brand showcased the first look of its innerwear range on Tuesday.

One8 innerwear collection includes socks, innerwear and sleepwear. Staying true to its brand philosophy, One8’s subtle branding, look and feel emphasizes the simplicity and personal style of the cricketer par genius, while the dynamic colours of the products reflect Virat Kohli’s on-field persona.

Nischal Puri, Director, Artimas Fashions Pvt. Ltd., said that dynamism and vitality form the ethos of brand Virat Kohli. It deserves very sophisticated and strategic imagery. Over the last several months, the company had been perfecting the look of One8 innerwear. They are happy with the end product which shall do justice to Virat as a brand and its commercial value. Through One8 they plan to shake up the stereotype that comes along with the premium innerwear category through innovative product offerings, he said.

Indian Cricket Team Captain, Virat Kohli, said that he is extremely enthusiastic and optimistic about releasing the One8 innerwear campaign. Everybody looks forward to connecting with the consumers through this new range of premium innerwear from One8. They have been dedicating their resources to perfect the look and feel of the products and are confident it will appeal to the consumers looking for a premium innerwear brand. The company will soon be launching the entire range of products, he said.

Udit Todi, Senior Vice President, Lux Industries Ltd. Said that One8 is set to fill the gap of a significant product offering and marketing innovation in the premium innerwear domain. The exciting look of the product range is in conjunction with the imagery and ethos of Virat as a personality.

Saket Todi, Senior Vice President, Lux Industries Ltd said that through One8 innerwear range, the company aims to fill the need-based vacuum in the premium innerwear category. They do hope One8 will become the most preferred brand in the premium category representing the youth of India.

The One8 logo is also stunningly different, stylish, and bold. Each product from the One8 collection resembles Virat’s bold and outgoing personality while also sticking to his passion for an active lifestyle. The high-end innerwear, socks, and sleepwear that will be manufactured by Lux Industries will incorporate One8’s branding, look and feel. One8 is focused on providing the best quality for their products alongside the much necessary comfort that will instantly catch the eyes of the younger generations.