Bounce Rate of Analytics - How to Measure

Bounce rate can be scary. High bounce rate can be damaging to the search engine ranking of your website. This is the reason as a marketer you need to focus on low bounce rate. However, minimizing bounce rate is not an easy task. This you know from the experience, right? Well, there are countless marketers around who will tell – despite their best effort, they have failed to minimize the bounce rate.

Before you create a strategy to minimize bounce rate, you need to measure the bounce rate. Exactly when should you be worried? Many marketers don’t go in-depth about the measurement and create their strategy just by looking at the number. But, the harsh truth is – number does not provide the entire picture.

You can use some simple tricks to measure the bounce rate. This data will tell you whether the number is too high or really low. Based on this research data, you can create your bounce rate minimizing strategy.   

Using these tricks you can easily minimize the bounce rate and take your website high on search engine ranking.

Bounce Rate Defined

If you are not familiar with the definition of bounce rate, you need to know that when someone leaves a website without doing any interaction, the search engine considers this activity as a bounce.

When a visitor goes through even one page of your website, the search engine considers this as interaction. So, you need to make sure that people stay on your website to minimize the frightening bounce rate.

The truth is search engine ranking does get affected directly due to the bounce rate. However, after the recent Google algorithm update, now the search engine’s only objective is to improve users’ experience. Due to this change, bounce rate can come with severe consequence.

So, now the question is – when bounce rate should be considered as normal? When you are taking a look at the bounce rate, you need to take a lot of facts into account. You need to consider your business type. You need to consider your country. You will also need to consider your industry type.

In case, you don’t know when you should start strategizing, it is time you turn to Google analytics for help. However, before going further, you need to set a benchmark for the Google analytics.

Taking Care of Bounce Rate

The fact is – to minimize the bounce rate, you need to first understand the cause of it. You need to know why the bounce rate is so high. Without this understanding, it is not possible to create a strategy to get the bounce rate down.

So, first, you need to segment the bounce rate. Google analytics allows you to create different segments. It allows you to create even customized visibility. How can you create the segment?

Age

Using Google analytics you can track different demographics. The data will help you analyze your website better. You can also analyze your web traffic with the help of the data.

One of the segments is the age of the visitors. After you have segmented the bounce rate based on the age, you will be able to find out whether the bounce rate of the website is high among a certain age group.

If you are targeting young people, you have more luxury in creating content. You can use jargon or modern language. However, in case you are eyeing the elderly group, you need to be careful while using any casual language. If your target group is young and you are using too formal language, you might face bounce rate. This is why – assessing the age group is important when you are trying to minimize the bounce rate of your website.

Once you have assessed the age-based bounce rate, you need to pay attention to the gender. You need to see whether the bounce rate is more in the male or female group. This data will help you modify your content accordingly.

Affinity Category

Affinity category comes after the age and gender. You need to see which affinity group you need to target to increase engagement. There are ways to get engaged with the people of an affinity group. Once you have assessed the data, you will be able to create your strategy to get connected with different groups of people.

Geo Section

Location plays important role in bounce rate. By using Google analytics report, you need to find out which country you should focus on to increase engagement and interaction. Your marketing strategy will require this data. Say for example if you find that the UK has the most bounce rate, you can create your marketing strategy keeping in mind the people of UK.

Pay Attention to the New Visitors

So, should you pay attention to the new visitors or should you pay attention to the ones who are returning to your website? Think about it. The decision will play an essential role when you create your marketing strategy.

In case, you see that the new visitors are creating the bounce rate, you need to find out what kind of content they are looking for. Once you have found this, you will be able to create your content marketing strategy based on the data.

Pay Attention to Browser

There are some technical issues which can cause bounce rate. To find this out, you need to pay attention to the browser you are using. You must configure your website for the browsers. If you fail here, the bounce rate might increase with time. This why – you need to see whether your website is properly configured for the browsers you are using or not.

Device Segmenting

Running a bounce rate test based on mobile, desktop and tablet will help you further in making the right strategy. You need to find which device is high on the bounce rate. This will help you do a quick website audit.

Check the website compatibility to find why the bounce rate is high on that particular device.

Lastly, don’t forget to run a quick AB testing to find whether your website’s performance lacks anything. You need to find what kind of change might help you get an improved result.