Coca-Cola’s Latest Ad Featuring Ranbir Kapoor and Paresh Rawal is Like a Cool-Warm Hug
Coca-Cola brings up the popular pairing of actor Ranbir Kapoor and Paresh Rawal in its latest ad, under the campaign #sayitwithcoke.
Coca-Cola, the global beverage brand that is known for celebrating the joys of sharing in variant relationships, has brought to its Indian consumers their #sayitwithcoke. The campaigners have chosen the hit on-screen father-son pair of ‘Sanju’ Ranbir Kapoor and Paresh Rawal to convey the idea. And undoubtedly, the chemistry between the two has moved the Indian audience, once again.
With the approaching summer, Coca-Cola is attempting to freshen up the nation by launching #sayitwithcoke campaign, along with new designs of bottle labels. Popular filmy song lyrics or punchlines are what you can find on its patent red labels, like “All Izz Well”, “Chak De India”, “You Are My Soniya” or what we see in the advertisement “Jadu Teri Nazar”.
Well, the very idea of the ad thrives on a bachelor tenant(Ranbir Kapoor) and a middle-aged, conservative landlord(Paresh Rawal). Both being experts, the ad comes out so well, with a little fun at its heart. Intrigued about the storyline? Why don’t you unravel yourself!
Why I call the Coca-Cola ad a cool-warm hug… hugs are always supposed to spread warmth, building a heart to heart connection. Whereas, a sip of Coca-Cola was able to cool down the strict landlord’s temper, the perfect offering from the generation cool!