Crocs Casts Fresh Faces for Third Year of ‘Come As You Are’ Campaign

Nasdaq-listed Crocs, Inc., a global leader in innovative casual footwear for women, men and children, has come up with a cast of fresh faces for the third year of its “Come As You Are” global marketing campaign. Since 2017, ‘Come As You Are’ has inspired millions of consumers around the world, leading to increases in brand relevance, consideration and desirability.

Award-winning actress, singer-songwriter and director Zooey Deschanel along with British actress Natalie Dormer, Chinese actress, dancer and model Gina Jin, South Korean actress and gugudan girl-band member Kim Se-Jeong, and Japanese actress and model Suzu Hirose will be featured in digital, social, print and in-store marketing materials in key global markets beginning in 2019.

Deschanel, a mother of two, said that when Crocs asked her to be a part of their ‘Come As You Are’ campaign, she was excited to have the opportunity to be part of a fun and colorful brand, but more importantly, have the opportunity to inspire others so that they can embrace their individuality.

Throughout the year-long ‘Come As You Are’ campaign, the new brand ambassadors will encourage consumers to declare that expressing yourself, being comfortable and being stylish are not mutually exclusive. The campaign will highlight the iconic Classic Clog, as well as LiteRide™, the brand’s latest innovation in comfort technology, and the popular Crocs Serena and Swiftwater™ sandal collections.

Terence Reilly, Crocs’ Chief Marketing Officer, said that since launching ‘Come As You Are’ in 2017, Crocs has seen renewed brand interest from consumers around the globe. They are proud of what this campaign has achieved, but are eager to see how a talented, unique and self-expressive cast can redefine what it means to be comfortable in your own shoes.

Recognized for her presence in some of the biggest global TV and movie franchises of our time, including HBO’s Game of Thrones and The Hunger Games, Dormer will play an important role for the brand in Europe.

Dormer said that she truly believes if one doesn't scare oneself a little bit, one will never grow. Whether it’s the roles she has played or marathons she has run, She challenges herself to get out of her comfort zone. That’s why the ‘Come As You Are’ message that Crocs is sharing is so important to her.

In China, actress, dancer, and model Gina Jin is best known for starring in the television dramas Peacock King and Seven Weapons while Korean brand ambassador Kim Se-Jeong is active as a popular K-POP singer since her official debut as a member of gugudan in 2016. More recently, she has been featured in various drama OSTs and is also recognized for her role in Drama School 2017.

Jin said that she is excited to partner with a brand like Crocs that values self-expression and standing out from the crowd. To her, that’s what the ‘Come As You Are’ message is all about, she said.

Suzu Hirose, a Japanese actress and model is known for her roles in Our Little Sister and Rage, and for playing the lead role in the Chihayafuru films, said that it’s never been more OK to be yourself. While she gets to express herself through different characters on-screen, maintaining her one-of-a-kindness off-screen is the essence of the ‘Come As You Are’ campaign.