Dastur International, US, World Steel Dynamics Ink Strategic Pact

Dastur International Inc, USA, an arm of M N Dastur & Co Pvt Ltd, a leading consulting engineering company in the global metals, mining and energy industries, entered into a strategic partnership with World Steel Dynamics (WSD), which is a leading strategic information service provider for the steel industry, to bring together their respective strengths in global market analysis and deep techno-economic know-how. The newly established partnership aims at creating a unique vehicle for customers to assess new opportunities while substantially improving the economics of their operations, top company officials said.

Peter Marcus, the founder and chairman emeritus of WSD, said that consulting assignments worth tens of millions of dollars without creating a lasting impact will be replaced by the application of deep technical and economic IQ, combined with an intuitive understanding of the markets that can create measurable results.

Following the partnership agreement, the two companies made commitments to combine their strengths in different geographies and a wide range of experiences over a combined eighty years to share the benefits of such a collaboration with customers looking to identify new ways to innovate, improve productivity and increase profitability.

Rustam Dastur, chairman, M N Dastur & Co, on his parts, said that the foundation of tomorrow’s most competitive and innovative steel firms will be based on sustainable and optimal process technologies, operational excellence and compelling economics. The company incidentally had made a commitment to its North American customers last year in these areas with the founding of Dastur Innovation Labs. Joining hands with WSD happens to be the next logical step. The company now looks forward to serving customers in North America and elsewhere in a more comprehensive manner.

The current market environment has created unique possibilities for investments in flexible capacities, asset revitalizations and digitally enabled productivity improvements that can significantly enhance profitability for steelmakers and, thus, returns for investors. Strategic macro-economic and market insights combined with deep know-how in iron & steel-making technologies, the economics of operations, logistics, plant engineering and digitization techniques can alter the competitive landscape and create lasting competitive advantages for North American steelmakers. WSD and Dastur will leverage the wealth of their joint institutional knowledge, global experience, and research, to create practically achievable solutions for its customers.