Deli Group Teams up with Linc Pen for Indian Market
Present across more than 100 countries, 6 continents through 7 facilities, over the last 30 years, Deli has succeeded to become the world leaders clocking in 30 percent annual growth and launching more than 300 new SKU per year.
Deli Group Co Ltd, a $2 billion global stationary giant has teamed up with Linc Pen, one of India’s most trusted writing instrument brands for the last four decades, using latter’s strong distribution channels to cater to market Deli products in India, meeting all stationery needs. Linc Pen has a strong presence in more than 50 countries. Headquartered in Ningbo Zhejiang, China, Deli Group is the largest stationery manufacturer in Asia with a dedicated team of 400+ people who expertise in innovation and quality.
Present across more than 100 countries, 6 continents through 7 facilities, over the last 30 years, Deli has succeeded to become the world leaders clocking in 30 percent annual growth and launching more than 300 new SKU per year. Deli has two primary stationery segments- Deli School and Deli Office. Deli caters to more than 6000 products across 14 categories including – files and folders, calculators, pen – stands, packing tape, shredder machine etc. The partnership between the two companies will be put to effect from November.
Deepak Jalan, managing director, Linc Pen and Plastics Ltd, said that the company believes in strategic partnerships which enhance its brand portfolio and also address the needs of the market. India’s stationery market revenues are projected to grow at a CAGR of 10.5 percent during 2018-24. There are a huge number of students, young populace and working professionals who aspire for good stationery products along with the right writing instruments. The demand for stationery products in India is increasing rapidly because of the improved standard of living and the shift in focus from inexpensive to premium quality products.
He said that Deli is a trusted brand across the globe. With over 2000 products in their portfolio, Linc Pen plans to bring in quality products for its discerning consumers in the stationery segment with Deli coming on board.
Amanda Wang, managing director of International Business, Deli, said that Linc has a market experience of over 40 years in India. The brand is respected throughout India as well as abroad. Deli Group always looks for long-term partnerships with brands that have a strong presence in their markets and the company feels this can turn out to be a bright opportunity as it begins its journey in India.
Linc has always believed in adopting and introducing the best Industry products and partnerships in India. The company has taken huge strides due to their company ethos and strong stakeholder relationships across India and abroad. The company will continue to do so due to the dynamic changes in consumer demand in the writing instrument as well as a stationery segment. With Deli’s introduction, LINC will be able to address the growing stationery segment apart from writing instruments, benefitting both parties in the long term. Through their superior product quality, Linc, as well as Deli, possesses the capacity to leave a lasting impression in the daily lives of the customers.