Dewar’s Launches The Doers Club- an Unforgettable Culinary Experience

Dewar’s, the Premium Scotch Brand comes from the Aberfeldy Distillery tucked away in highlands of Scotland. The brand believes in doing things twice for extraordinary results and that is why Dewar’s scotch like no other, is Double Aged for Extra Smoothness.

Embodying their motto of ‘DoubleIsBetter’, Dewar’s has launched its signature experiential platform, THE DOERS CLUB, which is an intersection of Double Aged Dewar’s Scotch, Gastronomy experiences, and a lot of playfulness.

The Doers Club is curated with the Best Celebrity Chefs of the country and A- list Celebrities who have keen interest in Food and Scotch. Enabling an enriching and wholesome drinker experience, the brand has taken this as a perfect opportunity to -introduce the new generation of millennial audiences to ‘Drink less and Drink Better’ trend with Dewar’s Scotch. The guests at The Doers Club enjoy the co-curated Gourmet Delicacies with Dewar’s Highballs

Tommy Dewar’s, the Maverick behind brand Dewar’s had pioneered Dewar’s Highballs. The key facts about the Dewar’s Highballs are, these are refreshing, light on the palette and are extra smooth.

This club is open for all, Each Doers Club  pop up will be ticketed and up for grabs to consumers across cities at trending outlets.

Kick-starting with the first session of The Doers Club, Dewar’s brought together a Power Duo- celebrity chef- Pooja Dhingra along with Producer, creative director and stylist - Rhea Kapoor to curate an unforgettable gourmet food and drinks experience titled ‘Butter and Scotch’ at Soho House, Mumbai on 27th September 2019. The event was attended by the members of Soho House and likes of Rhea Kapoor, Pooja Dhingra, Masaba Gupta, Samyukta Nair, Mona Juneja, Meyang Chang, Sana Khan, Manasi Scott, Shonali Nagrani, Namita Alexander, Nitin Mirmani, Sahil Salathia, Tanmay Bhatt to name a few.

Commenting on the launch of The Doers Club, Anshuman Goenka, Director Marketing of Bacardi India said that food is an important aspect of the drinker experience in India and Dewar’s Double Aged Scotch pairs best with gourmet food. They are looking at bringing this out through our latest creative endeavor, The Doers Club. As part of this year's Doers Club initiative we will be focusing on Power duos of Chefs and Foodie Celebs to co-curate the Dewar’s experiences. They look forward to bringing these experiences to our customers to celebrate the magic of our Double Aged Scotch, he said.

Celebrity Chef Pooja Dhingra stated her views saying that Scotch is no more a man’s drink. They see women and millennial enjoying scotch all over India now and she is glad to be a part of The Doers Club as it gives her the opportunity to bring together her passion for food and curate something new using Dewar’s as an important ingredient to it with Rhea Kapoor during this session, she said.

Commenting on this Producer, creative director and stylist Rhea Kapoor said that she was thrilled when the idea of The Doers Club was proposed to her. She believes it’s a great initiative by the brand. She loves food and she believes the idea of conducting a session with Pooja Dhingra, one of the most celebrated chefs of the country is great and she really looks forward to having fun during the experience, she said.

The double ageing skills is a testimony of the longstanding heritage for pursuit of passion and quality of the Dewar’s house and the idea of The Doers Club is to embody that Double is always better!!