Facebook Marketing Strategy 2018 for Everyone

Using Facebook you can achieve high conversion rate. In 2018, every marketer is turning towards Facebook for better sale and high conversion. This is why, it has become important to go creative with Facebook Marketing Strategy 2018.  

The best thing about Facebook is the versatility. This is one platform which everyone regardless of profession and business size can use. It does not matter whether you are a business owner or an author, this platform has the potential to give you something unique.

You would need a classified strategy for Facebook. Or, else you will end up focusing on marketing technics that don’t yield result. You should treat Facebook marketing as an extended marketing process of your blog. This is why, the marketing strategy you have for your blog can be developed further to create a successful strategy which will be effective in 2018.   

The Goals to Remember

Before you sit down and develop the Facebook marketing strategy 2018, you need to consider some important facts. There are some goals which you need to keep in mind while creating the strategy.

Your Facebook marketing strategy should be developed keeping in mind the below mentioned points.

• Customer service improvement

• Overall marketing cost reduction

• Brand optimization

• Better customer acquisition

These are goals which you need to follow when you are creating a marketing strategy. Anything less and you will be left without success. Apart from these goals, there are some core Facebook marketing goals which you need to keep in mind as well.

Facebook likes – You need to focus on how to increase Facebook likes. This is like email subscription. This might not yield much result right now. But, in the future if you stick to your marketing process properly, you are sure to get advantage of this list.

Engagement – Though Facebook post engagement rate has gone down at an alarming rate, you still have to opt for this. Engagement is the element which can give the required conversion rate easily. For better engagement, you need to nourish the people who have liked your page.

Improved Sale – This is another important step as likes and engagement don’t get you to the ultimate goal. You need to sale your products, otherwise, the Facebook marketing strategy will not make a difference.

Facebook Marketing Strategy for 2018

The experts have done enough research on the visitors’ behavior to create a list of tactics. This will help you get started with Facebook marketing for conversion.

So, we are going to segment the list and categorize it based on the core Facebook strategy goals.

Increase Facebook Likes

Getting likes is a modern marketing concept. With likes you have the chance to distribute your content among the visitors. This gives you the chance to expand your brand. Without likes, your Facebook marketing effort will not yield results.

This is why, the first step is to get more likes. Once you have acquired enough likes, you can go further ahead with the marketing process.

Solicit Likes

This is from the experts’ Facebook tutorial. You need to solicit likes. Yes, for this you need to send out emails to the targeted customers. You need to let them send out the link of your Facebook page. Along with the link, you need to send out an invitation to like your page for updates.

However, remember that you need to be crafty when inviting these people. Only sending out Facebook invitation will not help you. You need to create emails to solicit Facebook page likes. Yes, this is a modern marketing trend where the marketers use email marketing to increase Facebook page likes.

A landing page has become a required element. You cannot ignore the need to direct your customers to a particular page. A landing page will make you look more professional. This is why, take time to either build or rebuild your landing page. There are some rules of thumb to follow when you are creating a landing page for conversion.

To make people like your page, you can use the reveal page trick. Create a series of content which people will get when they like your page. This has a psychological advantage. This gives people the sense of belonging. They feel that they are part of a clan. This Facebook marketing strategy has proved to be effective for web page optimization and conversion.

Using lead magnet for likes might seem like an old school idea. But, you cannot imagine the power of free gift. It still works. Besides, you cannot just create a page and expect people to like it. You need to give them something in return. So, plan a reward which the people will get upon liking your page.

Increasing Facebook Page Engagement

Running polls have become a popular marketing strategy. This will keep people engaged with something. However, you need to research topics when you are creating the polls.

For more engagement you need to use other channels. You need to attach your Twitter handle’s link to your Facebook page. This will open up the possibility to get people engaged on another platform.

Treat Facebook as your media channel. Use the trending news for better engagement. Be it upcoming sports news or a fashion parade, use both Twitter and Facebook to react. This is sure to make people leave comment on your posts.

Running competition and sharing events are already famous ways of Facebook Engagement. To give your followers something news, you need to use Slideshare presentation. It is easy to upload this presentation on your Facebook page. You need to create the presentation and paste the link on the Facebook page.

Making Sale

This is the main reason why you should pay attention to the other two stages. Here, you can use the link of the online store on your Facebook page. Marketers attach the Amazon store link to this page as well. Offering voucher to the customers is an effective way of making sale.

Lastly, you need to remember that customers’ buying decision is difficult to alter. They will buy in their own way. You can only increase the possibility that it is your store they choose to buy from. For this you can use Facebook Marketing Strategy 2018 wisely.