GNC Holdings, US, To Fill India’s Nutrition Gap With Guardian Healthcare

GNC Holdings Inc. (often called General Nutrition Centre), world’s largest speciality health, wellness and nutraceuticals retailer, is eyeing the fast growing Indian market, teaming up with Guardian Healthcare Services Pvt. Ltd, India's fastest growing chain of health, wellness and beauty stores with over 75 outlets in India. The Pittsburg (US)-headquartered company, at present has nearly 9000 locations and franchise operations across 50 countries. And Guardian Healthcare Services Pvt Ltd, founded by Ashutosh Taparia, is already the sole reseller for GNC with exclusive distribution and marketing rights.

In the new scheme of things, GNC products, which are now available online on the e-commerce portals and at the retail outlets of Guardian Healthcare and other pharma outlets, will be made available at 4000 stores across all Metros & Tier 1 towns by 2020.  They will also make inroads into pharma stores, modern trade and nutrition stores with a comprehensive range of protein, vitamins and supplements, top company officials said.

“Given the hectic lifestyle of the Indian consumer, maintaining a balanced diet often becomes very difficult. As a result, there is always a gap in nutrition and thus they do not attain the essential nutrients level. And therefore the company has also initiated a campaign #Fillingthegap, which aims at educating the consumers about the benefits of complete nutrition and the significance of adequate nutrition. GNC believes in bridging the gap created due to inadequate nutrition in-take in the food consumed by people on a day-to-day basis through its offerings,” said Shadab Khan, CEO, GNC India.

Khan added, “While the concept of nutraceuticals is still at its nascence in India, it is heartening to see a significantly heightened intent to include them in daily diet to fulfill nutrition intake. The Indian nutraceuticals market is expected to grow at a compounded annual growth rate (CAGR) of 21 per cent and reach $10 billion by 2022. It is estimated to be $4 billion, at present. GNC will fuel this growth by connecting consumers to their best selves by offering a premium assortment of heath, wellness and performance products aiming to help consumers improve the quality of their live and we also aim to expand our retail presence with availability at 4000 stores by 2020.” GNC is propagating the idea of having a scientific approach towards fulfilling basic requirements of nutrition for good health and wellness. It aims to cater to believers and achievers of the concept of Live Well by offering its range of premium products. This will not only be restricted to fitness enthusiasts and athletes but across age groups, to everyone who aspires of healthy living.

The NYSE-listed company is propagating the idea of having a scientific approach towards fulfilling basic requirements of nutrition for good health and wellness. One of its prime objectives is to cater to believers and achievers of the concept of ‘Live Well’ by offering its range of premium products. This will not only be restricted to fitness enthusiasts and athletes but across age groups, to everyone who aspires of healthy living.