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Google Warns EU Tech Rules May Stifle Innovation, Calls for Clearer Guidance

Google is set to argue that the EU’s Digital Markets Act is hindering innovation, urging regulators for clearer directives and requesting critics to present substantial proof of the act's impacts.

Google Warns EU Tech Rules May Stifle Innovation, Calls for Clearer Guidance

Alphabet Inc.’s tech behemoth Google will address European Union regulators on Tuesday, cautioning that newly enforced antitrust regulations may unintentionally suppress innovation, ultimately disadvantaging both consumers and businesses across Europe. The appeal comes as part of a workshop organised by the European Commission, where Google will lay out its concerns and demand more lucid compliance instructions from policymakers.

At the heart of the debate lies the EU’s Digital Market Act (DMA), a legislative framework aimed at curbing the overwhelming dominance of Big Tech. While intended to promote fairer competition, Google contends the policy is inadvertently leading to degraded online experiences for users and unfavorable conditions for local enterprises.

According to a preview of her prepared remarks obtained by Reuters, Google’s legal representative Clare Kelly plans to say, “We remain genuinely concerned about real world consequences of the DMA, which are leading to worse online products and experiences for Europeans.” She asserts that changes made to date to date, after extensive consultation with the Commission and detractors, have caused practical harm. For instance, European users are reportedly paying more for travel due to reduced direct access to airline websites, while hotels and restaurants have due to reduced direct access to airline websites, while hotels and restaurants have allegedly experienced up to a 30% dip in direct booking traffic.

Google has already made incremental adjustments to its search interface, such as attempting to feature rival services more prominently. However, critics argue these alterations fall short of establishing a truly competitive digital marketplace. Despite these criticisms, Google is urging its opponents to present plausible data to corroborate their claims,rather than rely on speculative or ideological critiques.

Another Google attorney, Oliver BetheII, will press regulators for specificity. He will emphasize the necessity of pragmatic direction to ensure the company can swiftly align its services across the European Economic Area (EEA)—a bloc that includes the EU’s 27 nations plus Iceland, Liechtenstein, and Norway. “If we can understand precisely what compliance looks like, not just in theory, but taking account of on-the-ground experience, we can launch compliant services quickly and confidently across the EEA,” Bethell is expected to say.

He further insists, “We need help identifying the areas where we should focus. That means bringing real evidence of costs and benefits that we can take account of with the Commission.”

The day-long policy workshop begins at 0700 GMT and will include an array of stakeholders prepared to debate the evolving synergy of digital market governance.

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Jul 8, 2025