How Can You Boost E-Commerce Sale with SEO Tactics
Getting traffic to e-commerce website can be a difficult task. This is why you need a plan to increase traffic. Here are some tips to do it.
Getting customers and improving sales are the two most common challenges that the e-commerce businesses face. They fail to get traffic which can be later turned into positive leads. There are e-commerce businesses that get traffic but not the sale. Survival becomes a challenge in such a scenario. To combat the situation, you would need a solid e-commerce traffic strategy.
If you are eyeing the milestone of 1 million, you need to push forward for a better result. In such a case, identifying the reasons for lack of traffic is just the first step. Once you have successfully identified the reasons, you need to create the strategy to fix the loopholes and get people to visit your website.
So, here is a list of reasons which are keeping your away from you milestone.
Not Updating the List of Keywords
Building e-commerce traffic can be a difficult task. You would need the right optimization plan to get traffic who will buy from your website. When it comes to SEO, keywords are essential elements. The right keyword can place you in front of the right people. However, the wrong keyword can bury your e-commerce website deep into the heap of the search engine pages.
This is why experts urge the e-commerce website owners to update the list of keywords.
The problem is most of the e-commerce business owners don’t do it. Driven by the need to look at everything, they usually forget the most essential part of website optimization, through which they can get organic traffic.
So, if you are struggling to get higher number of traffic and make sales through your e-commerce website, you need to update the list of keywords for proper optimization.
Each aspect of your website must be enriched with keywords. From the product descriptions to the title tags, you should not leave anything behind. Add relevant keywords to optimize your website enough that search engine gets to detect your content.
Not Paying Attention to the Title Tags
If you don’t know what title tag is, you are in deep trouble. This is because - title tag defines the web pages. Without title tags, search engine will not be able to identify your website and its pages. Thus your website and the relevant pages will not appear in the search results.
So, to build e-commerce traffic, you need to amplify the title tags. You would have to include some important elements to optimize the title tag of your web page. You must include the name of the products, you must include keywords and you need to include proper modifiers.
Modifiers are the words that people frequently use while searching for a particular item. You can include words like offer, review or sale to optimize your title tag.
This way when people search for some particular item, they will get to find your web pages.
Those who have not yet learned the essentiality of the Meta description, should do it now when the e-commerce business is on the rise. You need to know that Meta description is required for any web page because it gives out the identity of a web page in details.
When writing the Meta descriptions, you need to focus on the modifier. Here you have the space and the luxury to elaborate what you are offering. You can also elaborate the unique selling point of a product.
You can even add enticing words to amplify the modifiers. If you want to increase click rate, this is the part which you need to optimize. Make sure to write simple but attractive Meta description to build e-commerce traffic.
Alt tags can be important as these give out additional details about web images.
Alt tags are essential because of the Google crawlers. It is not easy to interpret web images. In fact, crawlers are not able to interpret the images. This is why you need to offer assistance so that the crawlers get to identify the images and help people find them in their search result.
If you are not using alt tags for your e-commerce product images, you are keeping the images away from Google’s clutch. Therefore, visitors fail to find your website through the images you are uploading.
This will lead to low traffic to your website. So, when you are optimizing your web content, you need to create an image optimization strategy as well. However, if you want the alt tag to work for you, it is important that you learn to craft it.
You must include keywords to your alt tags and the product name. But, remember to be careful when you are adding keywords to the alt tag. Don’t end up stuffing the tag with keywords. It will create reverse effect for your website. Use keywords moderately when creating alt tags.
The Structure of URL
Many e-commerce website owners don’t pay attention to the URL of their websites. They don’t regard the URL as one of the most essential parts of the website promotional process. However, the length of the URL can create problem for your website. Whether the URL is long or short will make a difference when people search for some product.
If your website URL is short, it will have more chance of being found. So, it is important that you make it a point to keep the URL short. Most end up stuffing the URL with keywords. This ruins the SEO efforts and creates problem in website promotion.
Product Page Lacking SEO Rules
If you want to avoid bounce rate, you need to create the landing page following the SEO rules. Without these rules, your website might not be able to hold the attention of the visitors.
So, what all you need to pay attention to?
You need to pay attention to the content of the website. This means you need to give out detailed product description to make your website work for the customers. Because people don’t get to touch the products, they depend on the product descriptions. This is why you must provide them what they are looking for.
Lastly, when optimizing your e-commerce website, don’t forget the long tail keywords. These are essential elements which can optimize your website for more traffic.