How Can You Use Webinar to Generate Leads

All of a sudden everyone is using webinars. Regardless of profession or years of experience people are opting for wonder tool to generate more leads. However, just because everyone is following the fad, does not mean they are getting people to register for their webinars or they are making huge sale through the webinars they are creating.

Lead generation process requires a little extra effort than just creating a webinar and sharing it with people. So, how many webinar have you signed up for so far?  Additionally, how many have you attended till now? Even if you have attended it, how many products have you bought from the webinars?

The truth is the conversion rate from webinar is not too high, though people use it for lead generation. In general people get maximum 15 percent conversion from webinar.

However, the good news is, with little effort and lot of commitment, you can take that conversion rate up to 40 percent. Yet, the even after so many registration you need to sit back and pray for increase in lead generation rate.  

You need to go through a lot of challenges before you can turn the visitors into prospective leads. It is important that you get a lot of people to attend it. The secret of webinar success is to promote it properly and then try to get connected with the right people.

It might sound complicated right at the moment. However, lead generation process can be simple with right focus and attention. You just need to remember the key to successful webinar. You would have to attempt to get high quality leads from it.

So, what do you do to generate right lead and then covert them into proper customers?

Identify

Well, it is important that you first invest time in identifying the right people who can be converted into customers. Since you are going to sell either a product or an idea, you need to first find out who is going want to buy the product. These people are the prospective leads.

If you know this you will also know who you want in your webinar. Here you can refer to the buyer persona map. This is an effective tool which helps in getting effective information about the buyers’ demographic and behavior.

The buyer persona you are going to create must include the pain points and the desires. Without knowing these, you will not be able to use the data for your advantage.

But, the question here is how do you get to know this information? There are ways to find out. You can use surveys for this. If you have existing customers you can ask them about their pain point and desires from a product. Even the email subscribers can be approached for this reason.

Research is another way of finding out this valuable information. You can use Google analytics to find out the behavioral traits of the customers. In addition to the pain points, you need to attempt to know about the social media hanging places and the publication habits of the people you think can be your prospective customers.

You can also explore the similar profiles to find what types of people are buying the same products or ideas. This is an effective lead generation process. If you know this you will be able to tailor your promotion process based on the information. You will be able to know what kind of ads these people react to. This is vital knowledge, one with the power to turn your webinar into a success.

Landing Page

When you are opting for lead generation through webinar, you need to create the landing page of your website accordingly. You need to change the content of this page and upload target oriented content here.

To create this page, you need to refer to the data you have found in the first step. While writing the content you need to refer to the pain point of the customers along with the desire and the needs. The objective of this registration process is to get right people to attend the webinar.

It is important that you enrich this page with enough data to help people know enough about what you are going to offer in the webinar.

One important fact to remember is – you need to add adequate images to this page. The image that you put must correlate with the content. So, what do you need to create this page?

• Title to attract attention

• Meta description for proper SEO

• Right video to evoke interest

• Great copy

• Social proofing

• Short bio of the person hosting the event

Remember to offer it for free if the webinar is for lead generation. Once you have earned enough fame, you can charge for the webinar attendance. So, make sure to mention that the event charges no cost. This way, you will be able to make a large number of people to attend this.

Offer a Replay

By offering replay, you will be able to get the attention of the people who have missed your webinar on the first time. This is a trick to make these people come back to attend your event the next time. To make it more successful you can offer on demand webinars as well.

Co-Hosting

If you are doing this for the first time and don’t know the outcome, you can always try to co-host the event. The advantage of co-hosting is – you will be able to share the platform and follower of another person. However, here you need to make sure to find someone from your own industry. The interest must not clash.

Promotion

Remember that you need to promote it to the right people. This means you need to know where the right people are hanging. For this, you would need the customer behavior data. You must create content for these platforms and promote your upcoming webinar. Experts encourage marketers to use email blasting for the purpose of promotion. You can use YouTube videos as well. The objective is to attract as much attention as you can.