How to Grow Your Brand with Effective Content Marketing
Learn how you can use content marketing to build your brand without complex SEO effort.
Sometimes marketing success does not come from a huge marketing budget. Sometimes the secret hides into the ability of being able to create right ad campaign or email marketing pitches. Here we are going to discuss, how you might grow your brand with effective content marketing strategy.
If you explore a high ranking social media or digital marketing blog, you will find that the majority of the blog posts cover different aspects of content marketing. This is because – in this competitive world, content is the only effective marketing tool which can get your reach and engagement at the same time.
So, if you are trying to find a way to build your brand without having to get into the complications of search engine optimization, you have come to the right place.
Here we are going to discuss how can you expand your brand value without a lot of SEO effort. You will just have to invest - your time and your patience. Yes, sometimes takes time to build a brand. When you are doing it without search engine optimization, the time period might stretch a little longer.
In this article we have covered some effective ways of creating captivating content.
The Intention of the Audience
Any content marketing strategy must be created keeping in mind the audience. Without the audience it is not possible to leverage your content marketing effort. So, you need to create content for the audience.
Therefore, you need to begin with the audience and their intention.
To get maximum benefits from this effort, you need to create a close group or niche group and then you need to convince this group to spread your message.
The concept of audience and their intention has emerged out of the grassroots marketing. However, since grassroots marketing is often used in political campaigns, social media marketers usually don’t pay attention to this strategy.
There is another reason to ignore this marketing effort. Grassroots marketing can be low in competitive degree. If you can do this right, the marketing campaign can be successful because others will not be using this.
However, it is still a neglected aspect of marketing strategy.
The best thing about grassroots marketing is – the cost effectiveness. Because this marketing strategy targets a close group audience, you would not have to spend a lot of money for this campaign.
The brands that are just getting started, cost cutting can be immensely beneficial. In addition, a close group of audience can be loyal to a brand. They cannot be easily diverted with the ad campaigns.
Now, how can you implement this technique?
Before getting started, you need to understand that the success of this content marketing strategy depends on your ability to share contents on social media and evoking people’s interest. If you fail here, you will not be able to succeed.
Therefore, don’t just jump into the strategy. You need to spend time in content idea generation. The ideation stage needs to be elaborated as you need to find shareable ideas that can create engagement.
Get to Know the Niche Group
It is essential that you know who your audiences are. Without this knowledge, you will not be able to use their intent to your own advantage. Your objective would be to find the pain points of the targeted customers. You would have to develop an effective persona of the audience. You would have to find the influencers.
This is going to be the roadmap for your content creation. Once you have gathered enough information you will be able to create the content for the target audience. You will have to make your content accessible as well.
If you can do this right, you will be able to increase the possibility of engagement with your content.
You would need to create visual contents along with text-based contents. This will increase the effectiveness of the contents. Remember that visual contents get shared more than text-based contents.
If you want to create the grassroots marketing strategy successfully, you would have to opt for social sharing. However, here you must need to have a strategy for sharing content. Don’t try to do everything at the same time.
Grassroots marketing requires the marketers to master different social media platforms separately.
Here is a list of ideas that you can use for your marketing campaigns.
You must target the emotional aspect of the readers. Remember that it is emotion which makes people take a decision. Therefore, you need to focus on creating an emotional bonding.
Since the beginning of time, the marketers are targeting emotion. There is no point why it would not work for you.
So, how can you target emotion?
The simple answer is to use your story telling skill. You need to attract attention and create an emotional bond with the power of storytelling.
Storytelling has another advantage. People connect to the stories and personal journeys. When you share your story, people are most likely to remember you and brand later on.
Therefore, focus on storytelling when you are getting started with the grassroots marketing campaigns. Telling the right story takes some practice. However, if you do this right, you will be able to get huge result.
Follow A Trend
Trending topics are effective. Everyone knows that. However, the problem with trends is – trends come and go. Online resources catch on to trends quickly and then forget all about it.
However, if you want to leverage the trending topics, you need to have an alert eye on the internet. You need to know what’s coming and what’s going. So, use the trends to get attention.
Don’t waste the trending news. Make sure to jump in and explore. Keep using the topic till it is trending. Once the frenzy is gone, move on to the next trend.
This is the fastest way to get attention and brand exposure.
Yes, timeless topics can be used for brand exposure as well. But, the problem with timeless topics is – they take time to grow. However, once you have created a brand out of timeless topics, you can become an authority in your niche.
So, create the right mix of trends and timelessness.