How to Speed Up Your Search Traffic Growth

SEO or search traffic development is an interesting area of development for a lot of online marketers. They really think that a diverse SEO strategy can be the clue to fixing a lot of the problems that brands face. With over a billion searches happening every day or so, there is a lot of competition in the search market. Google, right now, is trying to find the best solution possible but hasn’t gotten its secret quit there yet.

They’re still trying to figure out which metrics matter more than which other, while black hat SEO people are trying to game the system to benefit their clients. There’s nothing wrong with that, in fact that’s how a lot of the white hat folks learn about what games Google plays with its algorithm. Black hat people sort of expose what’s really going on within the walled gates of Google’s HQ.

There is no way to game the system

But is there really a foolproof way to make sure that your search traffic spikes? There isn’t. That’s what most marketers believe and that’s what Google wants you to think as well. And they aren’t wrong. There isn’t one good or bad thing that you can do to make your results skyrocket. The basics still apply – good content, good consistency and a great website experience still help you rank the site better for that keyword. But think about the future for a second.

Where do you think Google is going with absorbing AI tech and VR technology? They want to ensure that they can get more insights about your patterns. Right now, they can influence the way that you search so that they can get more information that helps the algorithm in exchange. This is so that they can advance the idea of search and query resolution for the rest of time. They don’t want to give up that throne, and so they will continue to do things that are in their best interest.

Staying ahead of the game

What are these things? Enhanced mobile optimization, attempt to master search by voice, and the basics of time-on-site. If you can master these things as well, then Google will reward you with higher rankings on keywords that you think work for you brand. If you don’t the Google doesn’t really need you and can make money off your ad-dollars instead.

They really don’t care either way and want the best for themselves, as long as you are doing what they are asking you to do. So, it’s a good idea to follow in their footsteps and analyse their guidelines for what it is – rules. Every time Google releases a new update, you have to brush up and listen. You can’t do business as usual, because Google will make changes that you only realize about two weeks after you’re down in the rankings.

Customer data and insights

Keeping your score up is a daily grind and the SEO experts know this honest truth. That’s why you can search for a keyword on one month and in another you’ll find totally different results. This isn’t really because your queries are getting resolved faster, it's because they’re trying to understand you better and are getting to know who you are what you want from a query.

Half the time, we don’t know what we really want when we search on an online site. We have a general idea as to what we want to search for, but Google knows more about us than we do. That’s why it’s a great idea to follow what Google says when it comes to search traffic. There are many ways to do so and following the guidelines is a good way to start.

Faster website load-time

Load-time is the key when it comes to developing a faster search experience. It’s the difference between having a website that works and one that doesn’t. If your website doesn’t have a CDN and you’re relying on an old server to power up your site, then you’re mistaken.

You can have a site that’s brand new and never been indexed on google, outperform one that’s been there forever – just because it's site looks better and feels better. Google wants its users to use the platform more, and so it will do everything it can to make it happen. If your website is slow moving and doesn’t have what it takes to keep up with consumer demands, then you will get replaced.

Mobile-first & optimization

You need to make sure that your website is mobile optimized and you’re ready to allow mobile results into your web ecosystem. A lot of the times, big brands don’t really have a mobile experience, as they forget or they’re using older systems. This is the perfect time to user mobile optimization and to focus on what works on mobile.

When you optimize for mobile and responsive design, you have a better shot at retaining mobile audiences. This is incredibly helpful as there are a lot of searches that go unnoticed and bounce quickly because the mobile experience is horrendous. Your CSS stylesheet needs to be in order for this one to work.

Network and build up a brand

One of the best things that boost up your rankings is a campaign that’s designed to make people search for your product or service. When lots of people use branded keywords and the customers who enter your site are happy with the experience, Google will boost your website towards a higher spot. This is because Google understands that your keywords or website is highly relevant to a larger number of people.

Google will try to optimize this further, by making sure that there are tiny iterations that happen when they showcase your relevant keyword SERP. Google will also try to ensure that your content pages are all indexed and ranking for the keywords that are relevant. Content marketing is the biggest reason why Google is able to index your pages correctly every single time. Otherwise you’re guessing in the dark.

Conclusion

When it comes to improving search traffic on Google, its important to stick to the basics. Investments here pay off multi-fold.