ITC Fabelle Rolls out World’s Most Expensive Chocolate @ Rs One Lakh

A handful of 15 truffles come with an indulgent price tag of Rs 1 lakh. Hyperbole? Not really. Not at least, if you consider what Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from the stable of ITC Ltd, has just done to enter into Guinness Book of World Records. Fabelle has now come up with the world’s most expensive chocolate - Fabelle Trinity- Truffles Extraordinaire, albeit as a limited edition.

The limited edition offering will be encased in a unique, hand-made wooden box, each containing 15 truffles, each weighing approximately 15 gms. The made-to-order box will be available at an indulgent price of Rs One lakh (inclusive of taxes), the company said.

Anuj Rustagi, Chief Operating Officer, Chocolates, Confectionary, Coffee and New Categories - Food Division, ITC Limited, said that they at Fabelle have now set new benchmarks not just in the Indian luxury chocolate market but also now in the world with achieving the GUINNESS WORLD RECORDS feat. Here at Fabelle, handcrafting priceless, uplifting and unmatched tasting experiences for chocolate connoisseurs is at the very core of who they are. Their emphasis has always been on quality and the approach entirely artisanal and Trinity - Truffles Extraordinaire serves as a perfect testament to the same.

He said that this masterpiece is a reflection of the best of both the worlds coming together. With Chef Philippe Conticini’s international expertise and Fabelle’s understanding of Indian chocolate consumer preferences and institutional strength, the company has been able to deliver a world-class product that we take pride in. After several months of R&D, they have delivered a product, in which India can take pride in and stayed committed in their constant endeavour of being at the forefront of introducing Indian consumers to distinct chocolate experiences, he said.

The chocolate incidentally was unveiled in the presence of the Legendary, Michelin Star Chef Philippe Conticini- who is credited for numerous innovations over the last three decades and is the co-curator of Fabelle’s Trinity - Truffles Extraordinaire.

The most expensive range brings alive the cycle of life represented by the Creator, Nurturer and Destroyer in a box of unique handcrafted truffles, each representing a concept.

The Trinity - Truffles Extraordinaire range that represents the Creator, Nurturer and Destroyer is co-curated by Chef Philippe Conticini and Fabelle’s Master Chocolatiers using some of the rarest ingredients and finest single-origin cacaos in the world. Consumers and chocolate connoisseurs in India will experience Fabelle’s signature multi-sensorial and multi-textural experience through this trio of truffles, each of which is an expression of a hero ingredient representing the cycle of life. Like the coconut which symbolizes the beginning in Creator, the rare Jamaican Blue Mountain Coffee in Nurturer or the Grand Cru dark chocolate in Destroyer, each masterpiece unfolds a mystical story for the Indian consumers to experience.

The Creator Truffle, the first in the series symbolizes the start of the life cycle with creation echoed in the celebration of the complete, resplendent fruit, coconut. The sensorial journey starts with the creamy Belgian white chocolate shells, signifying purity that brings a new form into this world layered with three expressions of coconut; toasted coconut ganache infused with Tahitian vanilla beans, which are extremely rare as only 0.07% of world's vanilla production comes from Tahiti. The roasted coconut crunch, and crispy coconut praline made in Kayambe milk chocolate with a dash of French sea salt is further embellished with a Vanuatu origin milk chocolate, sourced from the ‘far east of the globe’, the cocoa growing area where the sun rises first, symbolizing the beginning/ inception of a creation.

The Nurturer Truffle, the second in the series represents the sun's nurturing energy in its purest and most radiant form that can be felt on the ‘equator’ where coffee and cocoa are grown in abundance. The flavours of these celebrated fruits from the ‘tropic’ have been infused in this creation which has the base of a new type of chocolate made from a blend of Ghana dark chocolate and Jamaican Blue Mountain coffee, a classification of coffee grown in the Blue Mountains of Jamaica which has a reputation for being one of the most expensive and sought-after coffees in the world. The creation is further intricately layered with Jamaican Blue Mountain coffee ganache; a crispy coffee powder crunch and a crunchy coffee-almond praline in shells. Topped elegantly with a pearl of Ruby chocolate, this second creation offers a more mature flavour profile, appealing to the senses and is based on the spiritual principle of learning and progressing through life.

The Destroyer Truffle, the third in the series descends into eternal depths with a truffle that puts cocoa back in the centre as you complete the circle of life. The creation is encased in a shell of Venezuelan 72% dark chocolate with black olive and woody notes, and St Domingue dark chocolate, both sourced from the ‘extreme west’ with spicy and wine notes, representing the agony and the ecstasy of a total eclipse. Inside it are three distinct dense and soft layers; a Grand Cru dark chocolate ganache, Piedmont hazelnut and almond praline and a black pepper infused crunch, finished in a crumpled form. Making the ‘Trinity’, whole.