Karen Davidson Kick-Starts Harley Davidson Apparel Outlet in Kolkata

Kolkata will now have a Harley-Davidson Apparel store. Karen Davidson, Creative Director of Harley-Davidson’s General Merchandise line and the great-granddaughter of Harley-Davidson co-founder William A. Davidson, flew down to Kolkata to throw the new outlet open. The premium lifestyle apparel-focused store is targeted at 18 to 35-year-olds who seek what the Harley-Davidson brand represents - authenticity, freedom and a form of self-expression.

Earlier Harley-Davidson Motor Company had announced in 2018 that it was entering into an agreement with G-III Apparel Group Ltd. by virtue of which G-III would design and distribute Harley-Davidson lifestyle apparel throughout Asia. The collaboration, of which the Kolkata outlet is an example, is in sync with Harley-Davidson’s overall long-term strategy to build the next generation of riders, in part, through lifestyle apparel. Under the agreement, G-III will develop a network of Harley-Davidson apparel outlets in the entire Asia Pacific region.

Karen Davidson said that the apparel line embodies Harley-Davidson’s history and American motorcycle culture, featuring unique details, stylish silhouettes and high-quality fabrics which allow customers to express their own distinct sense of style. This is a great way to start someone’s journey with our brand, even if they aren’t motorcycle riders just yet.

It is pertinent to mention here that Karen Davidson officially joined Harley-Davidson Motor Company in 1989 and was one of the original co-creators of the branded line of apparel and accessories – Harley-Davidson MotorClothes. In 1991 Harley-Davidson received an award from the Council of Fashion Designers of America for being a major fashion influence. She has been instrumental in the launch of high-level performance riding gear and has been involved with the design, brand positioning, and expansion of the Harley-Davidson apparel collections since the launch of H-D MotorClothes.