Keyword Research 2018 - How-To Guide for the Beginners

So, you want to do SEO like a pro? Well, all the marketers out there want the same thing. However, the problem is, doing SEO like a pro can be a difficult task for the beginners. Even if you are an experienced SEO expert, you might still face troubles in making SEO strategy that works.

In 2018, the task has become even more difficult. With each algorithm updating, SEO is turning out to be slightly more complex. However, that does not mean, you cannot master the how to create effective SEO strategy guide.

If you are wondering why should you invest in SEO, you need to know that it is the most powerful tool to gain an advantage over your potential competitors. High ranking does not only help people find your website, it establishes your credibility as well.

However, for high ranking you need the right keyword. If you are getting started with SEO, you might find it difficult to research keyword for high ranking. In this post we have come up with some pointers which will help you get started with your SEO keyword research.

So, before getting started with the tips, let’s have a look at what factors SEO effort.

To be frank, SEO gets affected by multiple factors. It gets affected by root domain; it gets affected by subdomain and it gets affected by URL authority.

These are just the key factors. Google, in fact, explores many other aspects before it ranks a website high. Google monitors the time people spend on a website. Google also monitors the bounce rate. These are done to detect the website which is offering high-quality information to the readers.

So, the SEO efforts can be segmented into two essential factors – on page SEO and off page SEO.

Some quick On-Page SEO Tips for the Beginners

On-page SEO is done to optimize the structure of the website. This is an essential part of the optimization process.

You must fix the meta tags. For this Yoast SEO will be a great tool to install. A rich keyword loaded title and meta description will help you get the required ranking. To find the keywords that work effectively for high ranking, you can look at Google AdWords. Here the keywords get displayed.

Once you have run the search on Google AdWords, you can pick up some keywords and include these in the title and the meta description.

The experts advise to use straightforward keywords. People usually don’t use complex keywords to search for information online.

Linking has been proved to be effective SEO technique. You can link to authority sites like Wikipedia to increase your website’s ranking.

Those who are using WordPress, for their website, can improve the on-page SEO factors by WP super cache installation. This will give you better control over your website.  

Some Quick Off Page SEO

Here you need to use the power of social media profiles. You will be able to get the feeds through social signals. Once Google finds that you have spread your wings across the social network, your website will eventually get high ranking.

Joining some Facebook groups and posting repeatedly will help you get the required attention. What you can do is post the contents to these groups daily to get traffic. Of course, don’t forget the power of reposting when you are at it.

Make sure to build backlinks from high ranking websites. You might make it a point to build a relationship with some bloggers in your niche. They will support you in your effort of getting high authority links.

Search Engine Domination

2018 is the year of domination. Even when it comes to SEO or keywords, you need to look for domination. So, search engine domination is the trend which 2018 is going to follow. After the inception of Rankbrain, Google now needs two key activities.

However, let’s take a look at the backlink.

Let’s have a look at the essentiality of backlink in getting high ranking. So, how do you need high quality backlink?

The experts advise that you begin with the competitors’ websites. You must have a look at the profiles closely to find out what kind of links they are using.

Another white hat SEO trick is to write guest posts and creating podcasts to gain attention of the people.

Keyword Research

You would need tools to perform this task. Fortunately, there are too many tools to use. Here is a list of keyword research tools which can help you gather effective keywords to skyrocket your SEO effort.

SEOQuack – This tool comes for free. You can use this to get detailed information about search result.

Ahref – This is a paid tool. However, the experts say that this can help you go in-depth with your keyword research process. You would be able to have a look at the backlinks which your competitors are using as well with this tool.

Google keyword planner – This is a free tool. You can use it for an insight about the keywords that can earn you high ranking. You can also get to see the difficulties which you might face by using the keywords. This is an effective tool to use for SEO. If you are not using it already, make sure to do it now.

If you want to have a look at the metrics of the website, you can install Moz Toolbars. It will help you get a view of the domain authority.

Well, you can use search analytics to find keywords as well. Chrome offers some useful plugins for the SEO beginners. You install these plugins for keywords research.

Here are some quick tips to incorporate effective SEO to your promotion strategy.

Have an effective content strategy – Yes, this is the first step of an effective SEO plan. Without content, your keyword will be ineffective right? So, define the content strategy before doing your keyword research.

Combine automation and manual – This has been proved to be effective. When you combine automation and manual, you get more traffic through your SEO effort.