Lenovo to Launch Affordable Digital Smartwatch EGO

Lenovo, the global technology leader, announced the launch of its ultimate digital smartwatch EGO. Bridging the gap between smartphones and wearables, Lenovo EGO offers comprehensive health and fitness features on your wrist while offering the services of a smartphone. This new digital smartwatch has core features like 20 days battery life, 24/7 heart-rate monitor, scientific sleep monitor, and is water resistant up to 50 meters allowing it to be used as a swim tracker. It also has smart features like remote camera and vibrating notifications along with alerts for phone calls, emails, text messages, and other social media apps. Lenovo EGO is priced at INR 1,999 and will be available exclusively on Flipkart and Croma from 10th May 2019. PR Innovations Pvt. Ltd. is the importer and distributor of the product in India.

Sebastian Peng, Head of Lenovo MBG Ecosystem said that wearable technologies have emerged as the next big consumer electronics market in India and is expected to grow at a fast pace. With Lenovo EGO, they aim to acquire a 15% share of India’s market and establish a fitness network encouraging people to be fitter, healthier and happier. Lenovo EGO brings a full-featured digital smartwatch with extensive compatibility across mobile platforms, long lasting battery and ultimate remote camera feature providing a better fitness experience to consumers.

Rakesh Krishnan, Director – Electronics, Flipkart said at Flipkart, we strive to bring their customers the trendiest, best and most affordable technology. With Indians becoming increasingly health and fitness conscious, they know they will love the EGO smartwatch from Lenovo, which comes with top-of-the-line features, like the heart rate monitor, excellent battery life, and vibrating notifications. They are excited to foray into the smartwatch category with Lenovo, a brand trusted and renowned world over.

CP Khandelwal, PR Innovations Pvt. Ltd. Said that Smartwatch as a category has transformed its way in the previous years and the industry of smart wearable devices shall continue to grow. They expect Lenovo’s new digital smartwatch, EGO to acquire India market at a fast pace. They look forward to building this partnership and expanding the smartwatch portfolio while constantly fulfilling the needs of our customers, he said.