Mobile Marketing Trends 2018 Which You Need to Know

Smartphones have changed people’s data consumption habit. It has become essential that businesses make an effort to optimize their websites to stay in the competition.

Mobile marketing trend is becoming essential because people now access websites while they are on the go. If you don’t go with this trend, you are sure to face trouble at the time of lead generation and engagement.

It has been seen that more than 50 percent of web users access the internet through their smartphones. So, this proves that the number of mobile traffic has gone beyond desktop traffic. Engaging those who are visiting websites using their smartphones, needs strategy and planning.

Gone are the days when you could use flyers to promote your business. Today, in this data-centric world, you must leverage the flood of data to create new ideas.

Here are some mobile marketing trends which you need to be aware of when you are promoting your website.

Big Data Can Help

While discussing mobile marketing trends 2018, it would be unfair to ignore big data. By now, everyone must have been aware of this industry. What you need to know is – how big data can help you promote your website.

Big data is nothing but a detailed collection of customer insights and users’ behavior. However, with time, big data has flourished. Now, this platform has turned out to be a meaningful way of understanding audience behavior and creating a proper channel of interaction with customers.

Now, the question is – how can big data help you promote your website to the smartphone users.

The best way you can use the power of big data is by making sure that you have targeted the right people. The information big data offers can help shifting mobile marketing strategy without much trouble. By using this information, you can polish off your mobile marketing strategy and appeal to the type of customers you are targeting.

Big data can help you create another essential promotional tool. By using data acquired from big data, you can create your mobile app. Because you are creating the app based on people’s choice, the app will surely appeal to the customers’ taste and need.

Experts are encouraging marketers to create personalized mobile apps by using information acquired from big data. Additionally, you will be able to erase the pain point of the customers using your collected data.

Big data is essential for small businesses. The small business owners can acquire location-based information through big data. Using location-based data you can create strong mobile advertisements. This information is required for the businesses that are trying to expand their local market reaches.

If you want to reach the right local customers, big data is the platform for you through which you can acquire the information about your targeted customers. Remember that focus advertising yields better result than random advertising. Focused advertisements get displayed in front of the people who would like to get associated with your business while random ads can appear before anyone.

Using Videos for Promotion

If you explore properly, you will see that Google displays videos in the search results. In fact, the modern day search results display videos before text based web links.

Keeping pace with Google, now Facebook, Twitter and other social media platforms are also using videos in their search result.

So, the experts are predicting that soon, the mobile apps will appear in the Google search result as well. Based on this assumption – you can attempt to create mobile apps for your business.

Additionally, you should not be surprised about the big shift in smartphone searches. The smartphone users’ behavior is still a mystery to the experts. They are still trying to get detailed information about the mobile users’ and their search habit.

Once the habit gets decoded and experts understand the mobile users’ tapping, clicking and flicking habit, the search result will go through a big transformation. It is expected that soon fully optimized mobile search results will be displayed.

Better Integration

Experts predict that in 2018, mobile application functions will improve. The world will get to see better integration between the mobile apps and the other social media platforms and e-commerce portals.

This prediction makes it clear why you should implement a social commerce strategy along with your mobile marketing strategy.

Instagram has come up with its exclusive product discovery platform. Using this platform you can now shop without any hassle. Though the shopping platform is restricted to clothes and apparel only, there is scope for expansion.

The social media platform has enabled the marketers to create posts through which the mobile users can acquire better information about the products that Instagram is selling.

It is expected that following Instagram’s footsteps the other social media platforms will also come up with e-commerce businesses.

Apps can Turn Out to be Lifestyle Choices

Mobile apps have proved to be a great tool for marketing and promotion. It is predicted that the app use will rise in 2018. Right at the moment apps are going through some technical shortcomings, in the shape of bandwidth.

This is the reason people get to see a single app for single use. However, this practice is going to change as people don’t want to install multiple apps for multiple uses. They want to have more functions and better features.

In this case, the experts predict that the brands will come up with mobile applications with multiple features. Now, people will get what they value in their life through mobile apps.

The marketers have understood that the more they resonate with the likes and dislikes of the people, the more brand expansion they will get. Keeping this in mind brands are now opting for mobile apps that offer multiple functions. The users will get more out of the mobile apps now.

Lastly, 2018 is flourishing with changes in the mobile marketing. However, it is not always possible to foresee all the changes. This is why experts encourage people to keep an eye on the Internet.