Norton LifeLock on an Expansion Mode in India
Norton LifeLock is now adding popular e-commerce platforms, internet-based resellers and other retail stores, both online and offline, to its go-to-market strategy in India to help more customers keep their privacy, data, and identifies safe from threats.
Norton LifeLock, a brand from the Nasdaq-listed Symantec stable and an industry leader in cyber security software, on Tuesday said that it is expanding its product availability in India to add new online marketplaces, starting with Amazon.in.
Norton LifeLock markets and sells its products and related services through its own website, via direct marketing and co-marketing programs. Norton LifeLock is now adding popular e-commerce platforms, internet-based resellers and other retail stores, both online and offline, to its go-to-market strategy in India to help more customers keep their privacy, data, and identifies safe from threats. Interestingly, Symantec Corporation is one of the world’s leading cybersecurity companies. It helps organizations, governments and people secure their most important data wherever it lives. Various companies and organizations across the globe look up to Symantec for strategic, integrated solutions to defend against sophisticated attacks across endpoints, cloud and infrastructure. Quite similarly, a global community of more than 50 million people and families also depend on Symantec’s Norton and LifeLock product suites to protect their digital lives at home and across their devices. Besides, Symantec also operates one of the world’s largest civilian cyber intelligence networks, which allows it to see and protect against the most advanced threats.
Norton LifeLock’s Consumer Cyber Safety platform includes access to Norton Security solutions that provide protection for devices against malware, viruses, adware, and ransomware on various platforms.
Ritesh Chopra, Director, NortonLifeLock, India, said that as consumers’ information and online activities are increasingly tracked, bought, sold, or even exposed in the underground economy, it is essential for our brand to be available on platforms where our customers are organically present. Having their products available on important marketplaces such as Amazon.in, that has a vast reach, will complement their existing website sales and allow them to reach a larger base of consumers. Most critically, they can reach customers located in tier-two and tier-three markets to help educate them and help keep their data and identities safe, he said. Norton Security, Norton Mobile Security, Norton Family Premier and Norton Secure VPN will be available on Amazon.in as a flexible subscription-based service across multiple platforms, including Windows, Mac, Android, and iOS. A 12-month subscription for Norton portfolio starts from INR 999, with periodic special offers.
Saurabh Srivastava, Director - Category Management, Amazon India said that Norton LifeLock is one of the world’s most trusted brands in online security solutions. They are excited to offer their products on Amazon.in and enable easy access to customers across the country. They look forward to expanding their selection with Norton LifeLock and continuing to delight our customers, he said.