Royal Philips Rolls out Philips OneBlade with Kohli as Brand Ambassador
According to company officials, it combines modern-day technology of Philips’ break-through innovation, which allows men to style, trim and shave with just one tool, while keeping the skin feeling soft.
NYSE-listed Royal Philips, a global leader in health technology, on Monday announced the launch of the latest innovation in male grooming technology – the Philips OneBlade. Philips OneBlade, billed as a revolutionary product, combines capabilities for styling, trimming and shaving in one hybrid tool. OneBlade, promises to set a new benchmark in the male grooming segment in India. It is a one-stop solution for today’s men, who love experimenting with their facial hairstyle without too much hassle.
According to company officials, it combines modern-day technology of Philips’ break-through innovation, which allows men to style, trim and shave with just one tool, while keeping the skin feeling soft. Mind you that it has a dual-sided blade, which enables easy styling and shaping of beard. Its shaving technology features a fast-moving cutter that moves 200 times per second for precise sharp edges and comfortable shave. It also includes a single replacement blade, built with a rechargeable handle to offer three trimming combs of 1, 3 and 5 mm, respectively that lasts up to four months. Interestingly, it comes with a protective plate on top of the cutter, that prevents the blade from touching skin and a long-lasting battery holding 45 minutes of styling in a single charge.
Commenting on the launch, Gulbahar Taurani, President, Personal Health, Philips India Subcontinent said that at Philips, their endeavour is to design all their products keeping in mind the evolving needs of their consumers. The company’s latest offer, the Philips OneBlade stands out in its category and provides a one-stop solution for men looking to embrace their own style without the rigidity of traditional male grooming. It gives a superior cutting performance and empowers millennial men to experience the power of three – Style, Trim and Shave. They hope their consumers across India would make the most of this innovative product while achieving their best-styled look, said Taurani.
Speaking about the product, Virat Kohli, Brand Ambassador for Philips Male Grooming said that he has always loved experimenting with his looks – it goes with his personality. He prefers Philips products as they guarantee great styling with convenience and comfort. He is really excited about the newly launched Philips OneBlade – it combines trimming, styling and shaving in one device with the reliability, comfort and convenience one can expect from Philips products. Given his busy schedule, Philips OneBlade is a must-have for him, he said.
Convenient and hygienic, the styling tool gives a confident sense of facial styles, from a chin curtain and a perfect stubble to a clean-shaven look while gently gliding through facial hair regardless of the length.
The Philips OneBlade is priced at an MRP of 1899/- and comes with a two years warranty and one-year extended warranty on product registration through Philips India website.