SEO Techniques that You Need to Let Go Of Today

What’s the mantra to attract more and more new clients? Every SEO company assures that next year, the business will rank No. 1 in search engine. Take up big businesses or even medium or small players, most of them only know the SEO statistical results that are bombarded. You need to know the actual SEO meaning before you outsource. Businesses are only concerned with being ranked at the first page of a search result. Most companies are not bothered about how the SEO agencies get them to the top; the tools and tactics that they use.

As a matter of fact, it should be a concern. Many in the digital industry deliver the clients or businesses with almost immediate results by indulging into unethical practices. These might get you high ranks in the initial stage but, they don’t help your company to get lasting seo ranking of website. They can both remove your website from the SEO rankings or even bury you deep into the list of websites.

But why take the risk? Moreover, it is not only the unethical practices that you must cast away. The outdated SEO tactics are also to be kept at bay as they will soon go into the shadows of the SEO game. Surely, you won’t want your website traffic to become stagnant by using old tactics. Updated seo marketing strategies is by far one of the most effective techniques to get a good ranking in the Google search results and thus, boost the web traffic.

If you are still continuing with the obsolete seo techniques, it is high time you let go off them and start afresh with the latest tactics. Here are a few that you definitely need to avoid:

Higher rankings depend on higher number of Links:

Since the very inception of digital marketing the mantra for several SEO’s has been, “more is always better”. But, this tactic has become outdated. The age old claim is this that your website will become more prominent in the eyes of Google as more and more websites points to you. However, on various occasions this claim has been turned down. Links and backlinks are definitely important to get the SEO rankings but what most businesses do not realize is this that in order to enjoy the seo ranking benefits, the links or citations need to be relevant.

It is an obsolete seo tactic. So, you need to abstain from unnecessarily overloading your web page with backlinks. The latest algorithm update of Google is all about the relevancy of links; quantity doesn’t hold importance. Thus, it is crucial for companies to make their linking strategy focused on relevance and quality. Targeting industry influencers will not get you the numbers in terms of backlinks but the ones that you acquire will be of benefit.

DA (domain authority) is no more enough:

If you are into a seo maintenance plan, you have to understand how SEO rankings are not just achieved now by a high DA. Today, the search result rankings are not just about the on-page seo optimization. It has stretched to on-site optimization. In simpler words, it means that the companies that are still focused on putting all their efforts into optimizing a single page for a single keyword and thereby attempting to earn it link, they are draining the effort. It doesn’t work that way any longer.

At present, in order to be relevant according to Google, businesses have to structure their brand around a phrase or keyword that is relevant. The only feasible solution to this is to go beyond anchor text links and on-page seo checklist. It is time to link your business niche to your website with quality content that will in turn point out to Google that your website can be trusted with relevant industry topics.

RIP Guest Blogging:

The statement that guest blogging is dead struck the link builders, as if it were the end of the world. Google top executives announced that all the websites who earn backlinks using this guest blogging technique will be penalized only when the link builders had started thinking that they had found Google’s loophole. Let’s not make it sound worse than it actually is.

You must understand this Google algorithm change has not tied down all websites but, only those that post irrelevant content with links that do not have any link to the website that they get posted on.

Those who were trying to make their links appear natural but, are not really natural would be penalized. The only way out of this is to create informative and unique content that will answer to the audience’s queries and also appeal to them. Ultimately, you will drive natural backlinks and more traffic to your blog and that will no doubt improve seo rankings of your website.

Keep a count on Keyword repetition:

The keywords research and analysis is the stepping stone towards the optimization of a website. At least, that is the case with most companies and SEO agencies. This is because it guides in determining the phrases that are relevant and apt for a particular business to rank well in the search engine results. The SEO world has a common myth that more you repeat a single keyword, you can rank higher for that word or phrase.

But, that has been debunked by stating that there is no such specific rule book that only repetitions can help in ranking higher for a single keyword. So, it is time that you stop counting the number of times that you repeat a single keyword in a particular content. Although, many seo experts still harp on the fact that there still is a minimum number of time that terms need repetition but, not is every 100 words for sure.

You need to keep in mind that you will be tagged as a spammer not just by search engines like Google but also by users if you go overboard with the keyword repetition. The best way is to select a term that best fits your topic or product and tactfully use it in the content so that it naturally fits in.