Shell Lubricants’ Customer Experience Centre Brings to Life Its Technology Leadership

Shell Lubricants, an arm of the Hague-headquartered Royal Dutch Shell plc has launched its Customer Experience Centre (CEC) – a one-stop location to showcase the company’s technology for its customers in an experiential format – at the Shell Technology Centre Bangalore (STCB) on 16th October 2019.

Incorporated in England and Wales, Royal Dutch Shell plc is listed on the London, Amsterdam, and New York stock exchanges. Different companies under Shell group have at present operations across more than 70 countries and territories with businesses including oil and gas exploration and production, production and marketing of liquefied natural gas (LNG) and gas to liquids, manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects as well.

Underscoring Shell’s commitment to its customers and partners, the CEC has been built on the three pillars of the company’s Technology leadership - Innovation, Partnership and Application. The CEC takes visitors on a journey to experience Shell’s values, people, breakthrough products, customers and OEMs partnership and seamless customer services. Visitors can learn about the company’s rich legacy of technology and innovation via a dedicated Virtual Reality zone, through touchscreen content, and other multimedia formats.

Each zone is accompanied by live demos of products such as the sensors for real-time monitoring, and engine-cut sections to further enrich the storytelling experience for customers visiting the CEC.     

Commenting on the inauguration of the CEC at STCB, Praveen Nagpal, CTO, Shell Lubricants India, said that at Shell, their aim has been to deliver world-class products that meet and exceed their customer’s needs.  The launch of the CEC will highlight milestones along their journey of leadership in breakthrough technology in India, their commitment to delivering customers with best-in-class experience, and how our combination of technology, services, and products has led them to emerge as a technology partner of choice, he said.   

The CEC adds to the company’s vision to provide customers with best-in-class products and delighted experience through strong customer-centricity. Shell has also been actively investing and building centres for research and development to help refine products. The recently established Lubricants Laboratory at the STCB exemplifies this commitment to innovation.