Social Media Tricks to Get More Speaking Assignments

The starting of a career can be the most difficult part. If you are trying to establish yourself as a speaker, your journey can be more challenging. However, with social media, you can minimize the challenges and get speaking assignments easily.

Earlier the speakers had to keep sending emails asking for the speaking assignments. However, a lot has changed in the last ten years. Now, if you are eyeing the career of a speaker, you would not have to write random emails. You can use social media for the purpose.

With right and wise social media strategy, you can easily bag a speaking assignment. There are some great ways you can use the power and the reach of the social media platforms to get the attention of the firms that arrange speaking assignments.

So, to get noticed you need to first find your core platforms. LinkedIn is one of the essential platforms which you can use to bag you first speaking assignment. However, just posting on this social platform will not help you. It is essential that you create an effective LinkedIn marketing strategy for the purpose of promotion.

LinkedIn for Promoting Yourself

Everything needs to be planned properly. Since this is a B2B platform which offers you the landscape to connect with the other professionals, you must invest some time to create the promotional strategy for speaking gigs.

This is the most effective platform which can help you get in touch with the event organizers. However, the question here is – how can you promote yourself on this platform?

Showcase Your Skill

It is important that you showcase your skill and expertise to get the speaking assignments. Yes, a public speaker needs to be an expert on some particular topic. This expertise will get you the speaking assignments. So, on LinkedIn, you need to showcase this expertise.

Don’t forget to optimize the skillset with right keywords. So, start with the list of the keywords which will help you create the promotional strategy for speaking assignments.  

Don’t be Shy

If you are looking for public speaking assignments, you need to call yourself a public speaker or a life coach on LinkedIn. Yes, don’t shy away from this title. People will not be able to find you if you don’t use the title for yourself.

So, while filling out the job title portion, you need to use 'public speaker' as your job title. It will optimize your LinkedIn profile and people will be able to find you.

The job description matters as well. You should not ignore the power of job description section. While writing the job description down, go in-depth. You need to write in details everything about yourself and your speaking career. Also, don’t forget to showcase your expertise here.

To showcase your expertise, you can use the summary portion of the profile as well. You can use your best writing approach to create a quick sales pitch here. However, your style plays an important role here. When you are writing your summary, you need to use a lively tone and use first-person narration approach. It is your chance of wrapping up the speaking promotion campaign easily. Therefore, write this portion carefully.

One great way to attract readers’ attention is by storytelling. If you are a public speaker, be a storyteller first. Therefore, to create an instant connection, you need to tell your personal story. How you got started with the speaking career? How you practiced? What motivated you to carry on despite challenges?

These are the stories people like to read. However, there is one piece of advice which the experts want to share with everyone. Don’t dwell on too much negativity. Stories of personal struggle can be useful. But, you need to focus on the positive aspect. You need to pay attention to the personal growth rather than the loss.

Always remember to wrap up with excitement. This attracts attention better.

Speaking Videos

People would like to have a look at the samples. You can upload your speaking videos to the website to establish your expertise. You need to show the organizers that you are good at what you claim to do.

Blogging on LinkedIn

Yes, this is another important aspect which can get you a lot of attention. You can start blogging on LinkedIn. This will increase your follower count and allow people to know about your skill.

Choose topics from the speaking expertise. If you are a life coach, write about wellness. This will further establish your hold over your speaking topics. When you are blogging in this platform, you can publish original contents. Or, you can share the links of already published blog posts as well.

Twitter for Speaking Assignment

You can use other social platforms for speaking assignments as well. In fact, Twitter can be a great platform to get you the speaking assignments. If you are not sure about Twitter, let us tell you, most of the event organizers use this platform to promote their events. You just need to be where the organizers are.

However, how do you promote yourself here?

It is essential that you have an active Twitter account if you really want people to notice you here. Before, you get any speaking assignments from Twitter, you need to start sharing content every day.

Try to strike Twitter chats to promote yourself further, direct messages are great ways to establish relationships with the organizers.

Facebook for Speaking Assignments

Facebook can be used to land speaking assignments. People think that Facebook is for sharing vacation pictures only. However, this is not right. You can use it to get the attention of the event organizers as well.

Here you can optimize your profile page. You can also directly post ads to showcase your skills and expertise.  To use Facebook for speaking assignments, you need to do a little research. You need to find out about the local events. You need to know when the events are getting organized.

Once you have found out about the events, you need to create the ads and send them to the event organizers. This will help you get connected to the right people.