VAHDAM TEAS: First Indian Brand to Come on Ellen Degeneres Show
The popular talk-show is hosted by none less than the iconic Ellen DeGeneres, a mega show host, comedian, actress, writer and philanthropist.
VAHDAM TEAS, a premium Indian tea brand, has now become the first Indian homegrown brand to be featured on the popular Ellen DeGeneres Show, an American daytime television show that has won 11 Daytime Emmy awards till date.
The popular talk-show is hosted by none less than the iconic Ellen DeGeneres, a mega show host, comedian, actress, writer and philanthropist. Ellen has also been a staunch advocate for LGBT rights worldwide, a humanitarian, and an animal rights activist. Having started as a stand-up comedian, Ellen has established herself as an Icon and has built a daytime television empire in the last 40 years.
For a young Indian brand like Vahdam Teas, getting featured on Ellen’s successful daytime show is an important milestone in the company’s journey. Vahdam’s ethical and fair-trade stand on sustainable sourcing and its social initiative- TEACH Me made it one of the partnering brands for Ellen’s subscription box - BeKind by Ellen. Vahdam Teas joins a list of 8 global brands for Ellen’s BE KIND. Spring Box 2020, that do business with ethics and passionately work towards creating a positive social impact.
Talking about the brand, Ellen DeGeneres said that repeat after me - BEST. TEA. EVER. Together they have created an exclusive set of turmeric teas. Turmeric helps reduce inflammation and stress. At VAHDAM TEA, 1 per cent of their total revenue goes towards the quality education of their tea growers’ children. They not only take care of their own, but also provide the best tea in the business. Can’t beat that, he said.
Vahdam Teas was established in the year 2015 by its then 23-year-old CEO & Founder – BalaSarda. It has shipped 100+ million cups of tea to consumers in 93+ countries around the globe. Being the world’s first vertically integrated Tea Brand, Vahdam directly sources premium teas and spices from renowned tea plantations in India within hours of harvest, brings them to its state-of-the-art manufacturing facility in Delhi where further value is added to the harvest and a variety of in-house blends are made.
BalaSarda said that it’s another big milestone for a young Indian brand like them to make it to Ellen’s. She’s been inspiring the world through her philanthropy and message of kindness. That’s what they strive to bring to their business too! This is a huge win for all of us at VAHDAM, he said.
Following on the lines of Ellen’s passion for organic and ethically-sourced products, the tea sommeliers at Vahdam curated a special edition trio of three superfood Turmeric teas, blended with a variety of bountiful herbs and spices. The three blends included in the limited-edition Ellen special trio are: Turmeric Ginger Herbal Tea Tisane, Turmeric Ashwagandha Herbal Tea Tisane, and the SOFI award-winning Turmeric Spiced Herbal Tea Tisane.
Vahdam Teas was inducted into Oprah Winfrey’s list of Favorite Things for two consecutive years, i.e, 2018 & 2019. Additionally, the brand has also been endorsed and recommended by other renowned celebrities like Mariah Carey, Chris Pratt, Wendy Williams, and Martha Stewart.