Women Fashion Brand- Raisin to Expand into US, Canada, Singapore
Raisin, the nearly one-year-old brand with its strong traditional roots, found its muse in the famed Bollywood actress Bhumi Pednekar. The collaboration between the Bhumi Pednekar and Raisin, aids in broader brand awareness and a more interpersonal representation of brand values.
Raisin, the contemporary fusion fashion brand, has lined up an ambitious plan to grow to more than 150 SIS stores and expand in the US, Canada and Singapore shortly over the next three years. Co-founded by Vishal and Vikas Pacheriwal, the fledgling fashion brand is backed by the strong foundation of Parvati Fabrics Ltd, offering the most comfortable fashion experience for women of all ages. The brand, its co-founders say always keeps in mind today’s modernity along with an ethnic touch incorporated into pleasant shades, trendy prints and pleasant, cozy fabrics. Interestingly, while most brands are available through the mediums of MBOs and EBOs only; Raisin wants to reach a larger audience through its SIS retail model. At present, the brand is available in cities like Ahmedabad, Mumbai, Delhi, Kolkata, Surat, Lucknow, Chandigarh, Rajkot, Ghaziabad, Meerut, Muzaffarnagar, Muradabad, Dehradun, Saharanpur, Bareily, Anand, Nadiad, Gurugram, Jalandhar, Ludhiana and Jammu.
Raisin, the nearly one-year-old brand with its strong traditional roots, found its muse in the famed Bollywood actress Bhumi Pednekar. The collaboration between the Bhumi Pednekar and Raisin, aids in broader brand awareness and a more interpersonal representation of brand values. The essence of Raisin is fashion that has been crafted to be exceptionally comfortable, yet stylish, an ideal choice for today’s modern woman. Significantly, in the overall women’s wear segment, the ethnic holds the largest share of 75 percent. That’s not all. Going forward, this particular segment is expected to grow even further at a rate of 9.3 percent annually.
The brand's dominant line in the everyday wear industry, offer carefully curated outfits that cater to the women at work, weekend brunches and just about any casual affairs providing all kinds fabrics and perfectly tailored silhouettes with detailed craftsmanship.
While its overseas expansion plan is in order, Raisin is also set forth to venture into large-format stores in association with CENTRAL based in 15 cities across India. With more than 72 SIS stores in the country already, a strong presence in London, and retail presence on portals such as Myntra, Jabong, Amazon Fashion and AJIO, the brand thought it to be the right time to expand further- not only in the domestic market, but also globally. Raisin is looking to understand the needs of today’s women in terms of accessibility and stay updated with the latest fashion trends, while providing extreme comfort and style. The essence of Raisin is fashion that has been crafted to be exceptionally comfortable, yet stylish, an ideal choice for today’s modern woman.
For 30 years Parvati Fabrics has been trading across India and exporting high-quality fabrics and designer women’s wear to various countries all over the world. Raisin offers both western and ethnic wear and the products include kurtas, dresses, tunics, and tops. The line comes in a variety of styles including dresses, kurtas, tunics and more.
Raisin wants to be a relevant force in the women’s retail market. Most brands are available through the mediums of MBOs and EBOs. Raisin is looking to reach a larger audience through a shop model. Raisin won the ‘Textile Manufacturing Business of the Year Award’ at the eighth edition of the Small Business Awards. The brand’s target customer comprises women aged from 18 to 45 years; thus the wide range in our collection, gives different personalities and styles an array of choices to express their individual sense of fashion.