7 Mistakes to Avoid While Launching an App

With over 4 million people hunting for a new app to explore almost every day, it is becoming a tough task for the app development companies to keep up with the rising demand. Developing a mobile application is incredibly exciting but it can be a bit unnerving too. What if the users don’t like it? what if they don’t find it to be interesting? These are the common thoughts of the app developers before unveiling the application to millions of users.

Almost 25% of the applications fail in the market as the users don’t search for it. Well, it does not mean that the failed apps are not up to the mark, but a lot does it mean how they did few mistakes and couldn’t pull themselves out of the pit. Strategizing, designing and developing an application for mobile is only half the battle won, the rest depends on executing the killer plan to promote the app. However, it is not only the marketing plan that fails, there are pre-launching mistakes that often makes an app flop miserably.  

Here are a few application pre-launching mistakes that the app development companies make:

Unable to determine the right platform – You have got no way of knowing which platform is having more number of users, is it iOS or Android? Your decision would be to launch on both the platforms to attract a huge number of users’ right? In reality, you cannot just launch on both iOS and Android simultaneously as each of the platforms is having their own set of pros and cons.

Android is more about retention and adoption whereas, iOS is more about profitability. If you are looking at launching a paid-for application then iOS should be the one to put your bet on. You can also choose to launch the mobile application on multiple platforms, but remember this will extend your app development time. The process will only delay the launching plan and increase the cost of development. It is extremely important to think about the timeline and the priorities before initiating the creation of the app.

Ignoring the beta testing – Quite often the app developers forget to test their creation before launching. If you are looking for an honest opinion then you should go for beta testing without any delay. However, the importance of getting the accurate opinion is never given any priority. This is a major reason why few of the apps fail to make a place of their own in the market.

To avoid this mistake you can either choose to opt for public beta launch or a private beta launch. Opting for public beta launch will give you more exposure as it is open to everyone and you can grab this opportunity to create an impression on the public. Private beta launch is more about inviting few of the selected users to explore and test the application.

You can also use different app testing tools to measure the performance of your app.

It is not only the pre-launching mistakes that an app development company does but also there are major mistakes during the app launching that has to be avoided.

Unable to understand what is working and what is not working – App launching is a hectic task, and the development companies forget a few of the correlated thing, analyzing being the top one. When you release your app in the market what is the first thing that you should do? Check how users are responding to it right? This is what the development companies ignore. They are launching the app and never look back on how it is doing in the market.

You should be checking which features are attracting the users toward your app, what functionalities are not being accepted by the users, what is lacking, what needs improvement. All these things have to be answered. You should keep a close eye on the performance level every now and then. It is important to test the application continuously for any bugs, errors and loading problems.

Bad content display – Your main motive is to get the users talking about your app. You need to display your content in a wise way to attract the maximum number of users. It should be clear enough to convey your app’s message.

Only displaying the content on the website won’t do any good for your app. You need to keep on updating about the app in all the communities and groups. You can launch a sneak peek of your app, or maybe a storytelling video about the new features to increase the curiosity amongst the users.

Your content marketing has to be strong enough to make the users download your app as soon as it is launched. You need to create a content calendar and keep on following the same until your app becomes a name in the market. Most of the app development companies compromise on the quality of content that they display to the users, forgetting the fact that it is the main thing which will churn up the interest amongst the users.

Most of the app development companies think that their work has ended with the launching of the app. But it is not so, in fact, one needs to overcome lot more troubles just after the launching session.

Here are a few mistakes which have to be avoided just after the launch:-

Not giving any importance to the reviews and ratings – When you are releasing anything in the public platform, it becomes open for all to check, test, and rate. Users will give their own review, it can be both negative and positive. You need to learn to deal with negative reviews as well.

Positive reviews will only tell you that you are doing good, but negative reviews will tell you what needs to be improved. Therefore, embrace both for the betterment of your app.

Not providing proper support to the customer – Bad customer support is another major mistake which has to be avoided. A customer will have their own queries, you cannot keep them waiting for a lifetime. You need to answer them back as soon as you get a query from anyone.

In this highly competitive market, one has to learn to beat all the odds in order to launch a killer app in the market. By avoiding the general mistakes, you can also create a big name for your own app.