Facebook Hires New Communications Head For India

Close on the heels of appointing a new marketing director for the Indian operations, Facebook on Wednesday announced that it has recruited a new communications head to lead its growing corporate communications and public relations mandate in India. Bipasha Chakrabarti will take on the role of Communications Director at Facebook India, and will be a part of the India leadership team, reporting to Ajit Mohan. 

 

Bipasha has to her credit eighteen years of experience working with leading tech brands and PR agencies. In her last assignment as the Head of Corporate Communications at Cisco India and SAARC, she not only led the entire gamut of communications, including analyst, technology, and corporate communications but also successfully spearheaded leadership and executive communications for the office of APJC President. Prior to Cisco, Bipasha was with Sun Microsystems. As part of her new role, she will lead the communications charter for both Facebook and Instagram in India. 

 

The announcement comes just a month after Facebook announced the hiring of Avinash Pant as the Marketing Director at Facebook India to drive the company’s consumer marketing efforts across the family of apps. Just a year ago, Facebook had also announced a new leadership structure in India bringing the company’s functions under Ajit Mohan, reporting directly to its headquarters in Menlo Park. 

 

Ajit Mohan, VP, and MD of Facebook India said that communications is a critical function for us as we continue to build Facebook’s story in India. The company is grateful for the trust that its users, advertisers, partners, and the government have placed in them, and are committed to communicating openly and transparently. Bipasha is among the most seasoned communication professionals in the country and he is very excited to have her join them and lead this charter, he said.

 

During the course of the last year, Facebook spearheaded several India-focused initiatives with a strong focus on fueling entrepreneurship, boosting digital skilling, and breaking the gender imbalance on the Internet. 

Facebook, in the last few months, has recruited talents for key roles across multiple functions such as marketing, sales, partnerships, and policy. Several of these roles have been spread across the Facebook family of apps, quite consistent with the new organization structure.