Crazy Amazon Marketing Tips for Everyone

Amazon is, no doubt, that magical platform which can turn your product into a brand. If you are struggling with a product don’t know how to market it, Amazon is the way through which you can find required numbers of viewers and hopefully conversion to make your product a sought after one.

However, nothing comes without effort and hard work. Amazon too requires a little prodding to move forward. This is after all a vast platform, not to mention crowded as well. You need to have an effective Amazon marketing strategy to market your product.  

Being the ecommerce giant Amazon brings to you a platform which is loaded with potential traffic. What makes this platform even more valuable is the fact that the traffic is actually a number of buyers who are looking for products similar to yours. Therefore, if you are trying to know how to market your product on Amazon, you are not alone.  

While Google usually drives visitors and researchers to a landing page, Amazon straight way brings buyers with the mind set and ability to buy products. This is because Amazon has long ago established itself as a store with unlimited products.

So, before you upload your products on Amazon store, you need to consider some vital points.

Buyers Give Importance to Product Title

Well, yes, this is the first fact to consider. As you are getting acquainted with effective Amazon marketing strategy, you need to first understand the essentiality of a product title. It is the title which evokes the buying interest. It is the title which makes people aware of the importance of the product. So, if you want to make people buy your product or at least click on the product list, you need to craft a catchy title.

So, to enrich your product, you need to insert some keywords. This will make your product title effective. Also, by putting in keywords you will help people to find your product.

Yes, to click on your product link, the buyers must be able to find your product. They must be able to know that your product exists. Therefore, while trying to write down the title include some vital elements in it.

The brand name of the product is the first key element which you absolutely must insert in the product title. After all it is the brand name which you need to spread through the Amazon marketing strategy.

Name of the product is the next important inclusion which you must not forget about. People will search by the name of the product and not by the name of the brand. So, even though it is obvious, we thought of mentioning it.

Add at least one of the distinguish features in the product title. It can be anything including color, size or material. This will help people find your product easily.

The objective of crafting title is to offer as much information as possible through a line. Yes, whatever you think befitting information about the product, you must include it in the title. People will remember your product for this.

However, you must remember not to cram the title with keyword and information so much that people get confused.

Images are Essential Too

After title image is the second major element of Amazon store page. You need to understand that once the title attracts attention of the buyers, you need to make them want to buy your product through the images.

This is why the Amazon product image must be clear. Clarity gives the buyers the trust to hit the buy button. Because they don’t get to touch or see the product in physical form, they would like to look at the image in its full clarity. It is your duty to offer this to the buyers.

Remember that the right image can make people either buy your product or keep moving. Therefore, it is important that you make an effort to find the right image for your product and then only get going with the marketing effort.

Amazon needs the sellers to snap images of the product on a white background so that buyers can get the proper view of the product. Remember that the image must not include any additional product if you are not selling it. Say for example you are selling diamond bracelets. If you upload an image of bracelet with earrings, people will automatically think that the products are coming together.

So, make sure to capture the product from all the angles. You must also cover the back label of the product. The main problem buyers face while buying a product online is determining size.

Therefore, you must remember to capture the product in a way that the buyers get to understand the product size. This is especially applicable if you are selling ladies’ handbag.

Include Bullet Points

It is imperative that you make it easy for the buyers to read about the products. Lengthy texts will lose buyers’ interest. This is why, most of the Amazon product descriptions include bullet points.

You need to plan at least five bullet points. However, this does not mean you will have to be limited within the five bullet points. If you have to include paragraphs, you must make sure that each paragraph contains not more than three lines. Focusing on the benefits and features will help you get more viewers and conversion.

Adorn the Product Description Part

Product description is the most overlooked part of ecommerce. However, Amazon understands the importance of PD. This is why, Amazon encourages the buyers to opt for enriched product description. You need to insert valuable information. But, you need to make the product description eye catchy as well. You must include words in bold and Italic. Also, you must use line breaks for improved effectiveness of the PD.

Lastly, the review section is the dominating part of ecommerce sales. If you don’t have positive reviews, the chances of making huge sale might not be there. This is why you must focus on creating quality products before you start marketing it on Amazon.