Digital Marketing Strategy to Grab Visitors’ Attention and Keep It

As a marketer, you have only a few seconds to grab visitors’ attention. You also have a few seconds to send out your message. If you fail in these few seconds, you will lose visitors and additionally, important leads. It does not matter how good your content is, converting a lead into a positive customer is difficult.

It has been seen that only a handful of marketers are happy with the conversion rate of their brands. The falling conversion rate can be attributed to the short attention span of the web visitors. Additionally, the competition in the digital world is also getting more difficult with passing time.

This is why you need to create an effective conversion strategy which can help you get the right audience and lasting attention span. There are some tactics which can keep people interested. Also, using these tactics you can make people come back to your website.

However, before going there, you need to understand why your current conversion strategy is not working properly. For this, you need to first understand why your exit overlay strategy is failing. Once you get to know these, you will be able to understand what you need to do to move ahead with your marketing strategy.

Why Some Strategies Fail

Converting leads is the most challenging part of a marketing process. This takes a lot of effort. This is why you need to focus on the exit overlay.

So, what is this wonder tool? What does it mean by exit overlay?

Have you ever faced a pop up window at the time of leaving a website, asking for your email address? Well, this is the exit overlay. This is a way to get back your attention before you go out of the website.

These are the windows that emerge out just before you exit a website.

When you do it right, these windows can create engagement and conversion. However, if you fail, these windows will annoy people.

So, why some windows win people and some fail? This assessment is required when you are trying to find the right way to engage people.

To create the right exit overlay, you need to know the right time for the windows to pop up. It is essential to monitor the mouse movement of the visitors to know when the exit overlay should appear.

The presentation of the pop up window makes a difference as well. You must make the window so classy that people stop to explore the content. The idea is to give out as much information as you can through the window. For this, you have only a few lines to spare. So, craft the message carefully.

Pay attention to the length of the content. You need to wrap it up within a few lines. Most of the marketers end up writing books. This is one of the mistakes. You need to understand that people don’t have time to read long content when it comes to pop up window. This is why keep the content simple.

So, what is the wonder strategy to get people stay till they read the content of the pop up? How can you make visitors to sign up to your website using exit overlay?

Make an Amazing Offer

One thing you need to understand is – people love to have free goodies. It can be anything a free e-book or free whitepaper. You can offer coupons or a chance to win contest. You just have to add value to the offer. If you can engage your visitors, you will be able to get them register for more.

So, you need to understand that coupon and gateway exit pop ups are similar overlays. One offers a gift for free, another offers a discount. Now, you need to understand why these pop ups work so well.

You need to understand that visitors leave a website because of money. It might be the shipping charge or it might be the high price, people leave because they don’t want to pay.

As a marketer, it is your duty to surpass the objections of the customers. If you offer something which the visitors can use immediately, you will be able to get their trust.

Remember that brand loyalty is the most essential aspect of marketing. However, brand loyalty is earned and it is earned with effort. You would have to build it one step at a time.

Emotional Appeal

To get customers hooked, you need to create emotional contact. The question is – how can you create emotional bonding with people you don’t know?

It is difficult. Also, it needs skill and tact to accomplish the goal. This is why you need to get attached to people through emotional connection. The best way to go about it is – by offering them effective solutions to their problems.

The thing is people move over when they feel that their requirements are not being met by the brands. Exit overlay works wonder when it comes to creating emotional bonding.

Get started with experimenting. You need to create a strategy to test the ground. While you are testing the ground, you should not be afraid of evoking some kind of negative emotions. There are brands which create contents to evoke debates. However, you need to be careful. You need to be restrained when you are shooting for negative emotions. Don’t let it go out of the hand.

Say the Obvious

If you explore, you will find that more than 70 percent people leave their shopping cart in the middle. This can be a gloomy situation. Here you can create an overlay to gently interact with people. The pop up should emerge out when the visitor is trying to exit the page.

This is called a little nudge. You can use the image of an attractive product to design this pop up. The effect can be immense if you think about it.

Lastly, you need to craft the ‘call to action button’ on the pop up window wisely. Design it with care as wrong color and wrong font type can put off people. Keep experimenting with the content till you get success.