How Can You Beat Instagram Algorithm and Get More Likes

Social media is transforming every day. In the past Instagram has been the platform which offered a guarantee of viewers’ engagement. All you had to do was – publish some interesting contents timely.

 

However, it has changed.

 

After the recent Instagram algorithm update, now, the social platform offers the users better control. Therefore, now it is not as easy to get connected with the users as it has been before. This is why – you must have an effective strategy to increase Instagram reach for engagement.

 

The problem is – now there is no guarantee that users will be able to see your Instagram posts even if you are posting timely. So, to make them view your post, you need to have an updated approach. You must have a strategy which increases Instagram engagement.

 

So, where do you get started from?

 

If you are confused, don’t worry, there are countless other marketers who are also confused by the algorithm update. The best way to get started is – by exploring others profiles.

 

Find out the Instagram profiles which have succeeded in creating the effective strategy for more Instagram reach. See, what they are doing and what is working for them. Once you have found this out, you will be able to create your own strategy for better Instagram reach.

 

However, to bestow the required effectiveness upon your Instagram promotion strategy, you need to understand the platform and its landscape properly. How does it work now? What makes Instagram unique? How can you make it work for your own benefit?

 

Understanding Instagram

 

Well, if you are new to this platform, you need to know that Instagram has announced that their primary focus is on the users now. Since the announcement, the marketers are trying to attract traffic and increase engagement by using optimization strategy.

 

Now, engagement decides whether people get to see your posts or not. This is a great news for the individuals who are trying to gain fame using Instagram. However, this is not a great news if you are trying to promote a brand.

 

So, now to succeed in Instagram marketing, you need to have a unique approach, you need to do something which you have not done before.

 

The only way you can get engagement on this platform is by understanding two important factors.

• Who are you targeting
• What these people want

 

These two factors might seem simple from a distance. However, these are not that easy to find out. You need to monitor the behavior and the movement of the people to understand these.

 

To help you get more engagement, the experts have created a list of tips. Using these you will be able to improve both reach and engagement on this platform.

 

Use the Stories

 

To find an effective strategy to increase Instagram reach for engagement, you need to be willing to experiment. You need to start experimenting with the Instagram stories.

 

Instagram stories dominate the platform’s engagement. However, here comes the question – whether stories are appropriate ways to create engagement for brands. Can a brand create engagement using this Instagram feature?

 

The experts claim that you can create engagement through Instagram stories. A recent study has shown that after using stories, the brands are getting 60% more engagement.

 

This is an improvement. This is why – you need to use this feature to create a better connection with the Instagram users.

 

Get Help of a Professional

 

It is essential that you get assistance from a professional when you are using Instagram for the first time. Here professional does not refer to the professional marketer. Yes, you can hire someone to create an effective Instagram engagement strategy. However, here 'professional' refers to 'professional' photographer.

 

Instagram is a visual platform. Here you need to post high-quality photos. In case, you are not a pro photographer, you need to hire someone to take the photographs on your behalf.

 

In case, you cannot hire a professional photographer, you need to invest on a high-quality phone.

 

Follow Trends

 

Being Insta famous is being trendy. However, being trendy is not that easy when it comes to Instagram. Since this social platform is changing every day, you need to keep a watchful eye to monitor the trends.

 

Another way to monitor trend is – to follow the biggies. These brands are sure to follow the trends. So, by watching their posts, you will get to know about the trending topics.

 

Use Videos

 

To increase engagement, you can use the Live Video feature of Instagram. With time the live streaming is becoming famous. This is why – you need to take advantage of this famous feature.

 

If you are trying to get exposure using Instagram, you can use Live Streaming as nothing attracts attention more than video content. By posting videos you can invite people to interact with your brand. This will also help you humanize your brand by giving it the required voice and face.

 

You can break the Instagram algorithm easily if you can create an effective strategy to engage the audience.

 

Effective Hashtag

 

Marketers all over the world are struggling to find the right hashtag list. If you explore, you will find that everyone is using hashtags. However, when it comes to social optimization, the hashtag should be used carefully.

 

So, to get the desired exposure, you need to start researching hashtags. There are some tools which can help you in this research. Hashtest is one of the best tools which will help you get the accurate hashtag list.

 

User-Generated Content

 

The appeal of user-generated contents cannot be denied. Experts say that sharing user-generated contents can be highly effective in driving traffic and boosting engagement. This is why – when you are getting started with Instagram promotion and trying to create an effective strategy to increase Instagram engagement, you need to use user-generated contents to get started with.

 

Organize Contests

 

Well, this is an old way to get the attention from people. However, it still works. In fact, after the recent Instagram algorithm update, marketers are using contests to draw people’s attention and engagement.

 

However, you need to be creative in organizing contests. You must make sure to use unique contest ideas which will make people want to participate.