How Can You Increase Your Follower Base without Creating Content

So, let’s get started with a question. How many followers do you have on social media?

Even if it does not mean anything, you would have to admit that visitors do look at the follower count. They also judge the performance of the social media accounts based on this follower count.

It is not only the visitors, even the influencers look at the followers' number before deciding whether to create a partnership with someone or not. So, a social media strategy to increase the follower number is essential.

Sometimes in the future, you will be looking at the follower count to determine whether your social media promotional strategy is yielding result or not.

Experts say that high number of followers does not indicate whether a brand is capable of performing well or not. But, the number is essential. This is why you must have a strategy to increase social media follower number.   

Before getting into the discussion, let’s first have a look at the reasons why getting social media followers is so difficult.

Difficulties of Getting Followers

Everyone in digital marketing wants to know why increasing follower count is so difficult. They also want to know how to increase the follower count. The only answer they get is – write high quality content.

However, with the changing social media trend in 2018, it is not apparent that writing quality content is a great way to increase follower count. However, it is not the only strategy. It should not be the sole social media strategy either. You need to add something extra. Or, else your effort to increase follower count will be fruitless.

The web visitors don’t usually register or follow someone until they find something they value. If you can connect with their interest, they might decide to follow you.

However, content marketing is guilty of two approaches only. You can either write about yourself. Or, you can write about the people you are trying to attract. Either you promote yourself or you promote the information you have for people.

Which tactic works no one knows. You might even see that neither of the tactic works. In this case, you would need an additional strategy to push your social media accounts forward.

So, what should you do to increase the follower number?

Create a Meaningful Brand

It is important that you create a brand which offers value to people. This is because the web visitors of modern age opt for brands that offer high value. Flashy ads would not help you in this regard.

If the visitors find that you are not honest in your approach, they will not follow you and the tactic will not take you too far in your quest of increasing follower count.

In case, you want to increase the follower count, you need to create a strategy to get engaged with the followers. You must cultivate an image which shows that your brand cares for the people. Remember that it is really important.

Follow Others

You need to follow people to get the follow back. However, don’t make the mistake of following those who are not relevant to your brand. The influencers or the brands that you follow must hold some value for your own brand image. If you are a blogger, you would gain nothing from follow a real estate agency.

So, here the strategy should be relationship building and not getting follow backs from fellow social media users. Only getting follows will not help you. Vanity metrics is not going to get you quality followers or uplift your brand image.

Therefore, you should first segment the followers into people you know, people you want to know and people you must know. Twitter is the best platform which can help you in this search. Using this platform you will be able to find the people who might be useful for your brand image.

You will get recommendations from Twitter based on your interest and profession. So, it will be easy for you to create the list of people you want to follow.

Only following would not help. To create a bonding, you need to send direct messages. Of course, you have the luxury to choose some of the people to send the message. You would not have to send message to them all.

Using Re-Tweet or Shares

Yes, this is an important step. If you don’t want to spend hours creating content, you can use others' content to get the required promotional scoop. Of course, you should not steal anyone’s post. You just need to have a strategy to share and re-tweet what others are posting. Here also, you need to shortlist a few people whose posts you are going to share or re-tweet.

Have strategy to leave comment as well. This is an effective way to create engagement with the users.

Why should you share others contents? If you are wondering this, you need to know that the share will be shown in their profile and they will know that you are there. If you keep sharing their contents, they will eventually be interested in your profile as well. By using the sharing strategy, you can get people to follow you.

However, here is a word of warning, you need to be patient when you are using this strategy. It takes time to build follower base. You must commit to create this base and be ready for the long term effort.

Use the Power of Community

You must use the power of community when you are trying to build follower base. To use this strategy effectively, you need to find some relevant groups. Otherwise, you will not be able to use the community bonding for your benefit.

Answer Questions

Instead of keep publishing contents, you can use the strategy of answering questions. This way you will be able to create followers by showcasing your skill and creating engagement.

Quora and Reddit are the platforms which can give you the path to go for Q and A engagement strategy.